Leader’s vision: #1 loyalty driver for the modern brand
Currency Alliance
JANUARY 22, 2020
Or, Jeff Bezos’ Amazon. The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. That ought to make your job easier. This is disappointing, but understandable. This (almost certainly) won’t be by creating the next iPhone.
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