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Make Memory Creation the Currency of Your Brand

Customer Bliss

Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? Every year, sick kids in children’s hospitals around the world rush from their hospital beds and exam rooms to high-five the superhero window washers, making their way down the building in front of their very eyes.

Brands 208
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Earn Your Place in the Story of Customers’ Lives

Customer Bliss

Today’s video is an excerpt from my online course , inspired by my book, Would You Do That To Your Mother? In the movie, It’s A Wonderful Life , George and Mary Bailey create a memory for the Martini family when they help them take possession of their new home. Do you create memories that will last a lifetime?

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The Emotional Journey Drives Customer Love And Brand Loyalty

Strativity

That was part of the message from Jason Burnham, Principal, Communications & Design, Innovation Lead, Strativity on Monday during his session titled, “ Designing Purposeful Brand Experiences ,” at the first-ever Customer Expo. To achieve that lofty goal of long-term brand loyalty, making emotional customer connections are imperative.

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