joy-pain-chasing-the-bright-spots 
Conifer Research
JULY 24, 2018
In design, innovation, and insights – teams are always chasing the elusive pain point. Pain point” is now so fundamental to innovation. They were overlooking the untapped opportunities to elevate the joy, delight, and ritual that surrounded their products. Does the absence of pain mean joy? What gives?
Conifer Research
JULY 24, 2018
In design, innovation, and insights – teams are always chasing the elusive pain point. Pain point” is now so fundamental to innovation. They were overlooking the untapped opportunities to elevate the joy, delight, and ritual that surrounded their products. Does the absence of pain mean joy? What gives?
Conifer Research
JULY 24, 2018
In design, innovation, and insights ’96 teams are always chasing the elusive pain point. ’93Pain point’94 is now so fundamental to innovation.
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