10 Steps to Immediately Improve Customer Retention With Journey Analytics
Pointillist
JUNE 15, 2018
Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. By Swati Sahai. What’s better than acquiring one new customer?
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