Two Ways To Create Customer Value - Personalization and Co-Creation
Middlesex Consulting
AUGUST 28, 2016
As customers and consumers, we want to be included in the creation of many of the things we buy. And the more expensive the purchase, the more involvement we want. Maybe it’s because we are control freaks, maybe because we have a fear of failure or maybe it’s because of FOMO (fear of missing out). Whatever the reason, we want to stamp our mark on important purchases.
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