Remove customer-satisfaction-surveys-bogus-results
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How Customer Satisfaction Surveys Yield Bogus Results

Experience Investigators by 360Connext

Satisfaction surveys are important to capture customer feedback in a logical and objective way, right? That’s the idea, unless the survey is the result of an aggressive salesperson coaching the customer. I knew the results were skewed, to say the least. Stop creating customer satisfaction myths.

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Customer Interaction: 7 Lessons for Lowe’s—Or Any Company That Sends Net Promoter Surveys

InteractionMetrics

  Customer interaction is the lifeblood of any company. It includes associates answering customers’ questions, staff engaging with prospects at the conference booth, and onboarding new customers. In short, customer interaction extends throughout the entire customer journey. I get quite a few. Box checked.

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Guest Blog: How to Make your Survey Better than Nordstrom, Lowe’s, and Wal-Mart

ShepHyken

This week we feature an article by Martha Brooke who writes about how to execute a customer satisfaction survey that gives you the data you need. Surveys can give you a lot of data that you can use to improve virtually any part of your organization. – Shep Hyken. Or, is this just PR spin? Appealing” is a weird word.

Survey 81
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‘Social listening’ can help businesses become more effective

Service Untitled

Through Facebook and Twitter, conversations can be measured to help attract new customers, and ultimately these customers can become advocates helping our businesses to grow. Michael Dell’s “direct-to customer-heritage” starts with training. photo by: Ed Yourdon.