Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters
Maz Iqbal
DECEMBER 22, 2014
Servicing customers in a smart manner – by using the right combination (digital, telephone) of customer service channels. Now, let’s turn our attention to caring for the customer. Let’s start with the basic question, who (specifically) cares for the customer? Does this difference matter?
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