Remove Customer Engagement Remove Customer Philosophy Remove Interaction Remove Leadership
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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

When I interact with the organisations that I interact with do I get left with the feeling-experience of being cared for by an organisation? Are there any occasions where I, as a customer, feel cared for? What Has This To Do With Leadership? I, as a flesh and blood human being, do not show up on the organisational radar.

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

Susan Scott, Fierce Leadership. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane. Relationship is not merely the sum of a series of interactions. Relationships do not reside in CRM databases.