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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

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Comcast: 5,500 New Employees Won’t Fix Customer Experience

Experience Matters

As you can see in the chart below, TV services and Internet services industries are the lowest in both overall customer experience and customer service. The breath of the issues demonstrate a very low level of customer experience maturity across the organization. So, whats the answer?

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Report: The State of the CX Management, 2015

Experience Matters

Companies have also achieved the best scores we’ve seen for two of our four core competencies, Employee Engagement and Customer Connectedness. Executives in companies with stronger CX competencies also tend to focus more on building a customer-centric culture and less on cutting costs. Download report for $195.

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Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Our industry had done a fairly poor job explaining this new space. What is customer experience? Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. And your programs and processes should reinforce customer connectedness.

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Customer-centricity demands research speed

Qualtrics

With so many opportunities to delight (or even disappoint) your customers, embedding customer-centricity throughout the organization, from the front lines to the back office has never been so important. The customer isn’t marketing’s job anymore, it’s everyone’s job. Are your insights fast enough?

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!