Remove CRM Remove Customer Philosophy Remove Feedback Remove Leadership
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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

Or the customer journey mapping? What about your investments in CRM systems and other technologies (e.g. IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? Let’s not forget the VoC feedback- has that unlocked the door to customer loyalty riches?

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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

Susan Scott, Fierce Leadership. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane. Relationships do not reside in CRM databases. What takes mere seconds can make people return again and again.