Remove CEM Remove Chief Customer Officer Remove Customer Focused Remove Customer Insights
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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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2017 the Year of Undelivered Promise

Customer Alignment

Ease and efficiency won’t make customers stick around; emotion will and they will pay for a good one. Without confidence in text analytics, this vast and expanding unstructured data has remained ‘dark data’ as some call it – the untapped bank of customer insight. Think Smiling Companies, Happy Customers.