The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs
Maru Group
JUNE 11, 2019
Focus that would allow for an almost myopic, but manageable view of the data to be able to refine how it is collected, define it in clear terms and then tie it to customer feedback data to provide a more holistic picture of the business. The key metrics are being captured, but incorrectly defined.
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