Creating the ultimate fan experience in a $1.5 billion stadium: Tips from the Atlanta Falcons and Atlanta United FC
Alida
JANUARY 26, 2017
AMB Sports & Entertainment (owner of Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) knows that the experience in the new stadium needs to match the building’s beauty and grandeur. Owner Arthur Blank has instilled a culture of fan-centricity, mandating everyone in the organization to deliver a superb experience.
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