Building a Better Loyalty Program (and the Reward for Getting It Right)
BlueOcean
DECEMBER 13, 2022
Gas, grocery, fashion, technology… and probably more. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” That said, when issues arise, loyalty members seeking support don’t always turn to the contact center team first.
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