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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

Today I am absolutely delighted to share my interview with passionate Customer Experience Professional, Kathy van de Laar – enjoy… Ian. While I was there, the agency started working with something called experience-based branding. When I look back on it, this was for me the start of customer experience.

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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

UX in the Real World In reality, customer experience teams rarely have the top oversight seat in the house. More often, they oversee operational issues or marketing, but not the whole enchilada. Every aspect of your company that in some way interacts with customers is part of the customer experience.

Loyalty 52
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Aimee joined Qualtrics when it acquired Temkin Group, a leading CX research and advisory firm.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Aimee joined Qualtrics when it acquired Temkin Group, a leading CX research and advisory firm.