CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
Every aspect of your company that in some way interacts with customers is part of the customer experience. “As an app, software, or website owner, your product is not the totality of your brand and, therefore, not the totality of the customer experience.” ” writes Rafał Warniełło.
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