Predictive Models for Responsible Gaming: A Smart Bet for Long-Term Growth
As a gaming operator, what’s your most pressing challenge right now? Ever-increasing costs and decreasing budgets? Meeting complex regulatory compliance? Hanging on to fickle customers easily lured away by the competition? Thing is, there are a lot of hurdles to jump in the quest for sustainable, long-term growth - but there’s one crucial factor that has the potential to propel you forward: the prioritization of responsible gaming
In our latest eBook, “Responsible Gaming; Get Ahead of the Game, Go Predictive” we delve into why responsible gaming matters, how prioritization helps rather than hinders your brand, and how you can get started with your responsible gaming strategy.
You’re right. The concept of responsible gaminghas been around for decades – but it’s never been more important than it is today. With the unprecedented rise of online gambling and the increasing accessibility of mobile gaming, it’s never been easier to enjoy a roll of the dice, a spin of the wheel, or a bet on your favorite team. For most, it’s all a bit of harmless fun, but for some, there’s the very real potential for risky gambling behaviors to take hold, with potentially devastating consequences. And not just for players:
Regulatory and legal consequences: If they’re found to have permitted problem gambling on their platforms, Operators can face the wrath of the regulators, fines, and loss of licenses.
Reputational damage: Every business understands the importance of customer loyalty. For Operators, being perceived as profiting from problem gambling rather than addressing it can quickly lead to a decline in player loyalty, and as a result, brand equity. Once that happens, recovery can be a long, steep climb back.
Staffing consequences: It’s not unknown for employees to report suffering from stress and burnout as they try to identify and intervene with at-risk players. The result? Mental health issues, disillusionment with the industry, and high staff turnover.
Bottom line? Acknowledging the potential risks associated with gambling and providing players with the resources, content, and support they need to make informed decisions is good for players and businesses. But many Operators are still sitting on the proverbial fence despite the moral and ethical imperative – and the fact that a robust, well-thought-through, responsible gaming marketing strategy can help build a sustainable and profitable operation. So why the hesitancy – and how can technology help?
From tackling the myths that are preventing Operators from making headway with their responsible gaming strategy to taking a deep dive into why regulatory compliance is good for business, to how to spot – and support – at-risk players, “Responsible Gaming; Get Ahead of the Game, Go Predictive” lays bare the case for the prioritization of responsible gaming as a key element of a successful growth strategy.
But that’s not all.
We’ve taken a deep dive into how to tackle marketing for responsible gaming and explore how technology – specifically AI and predictive models – can help cautious Operators demonstrate their commitment to the well-being of players and by default, position themselves as industry leaders in an increasingly crowded marketplace.
Increased Player Retention
Predictive models can identify at-risk players quickly so Operators can take proactive measures to stop a problem from escalating, prevent churn and increase player retention.
Improved Customer Experience
Predictive models enable Operators to provide a more personalized player experience. By identifying at-risk players, Operators can provide tailored messaging and resources to support a player rather than penalize them.
Increased ROI
By preventing churn and increasing player retention, Operators will enjoy a higher ROI on their marketing spend and generate more revenue over time.
Competitive Advantage
Operators that leverage predictive models to identify at-risk players and provide crucial support at the right time are far more likely to retain players, generate higher revenue, and give themselves a significant competitive advantage.
Pauline is a content writer, copywriter, and marketing professional who specializes in writing for start-ups, scale-ups and growing tech brands. She graduated from Central Saint Martin’s in London with an MA in Design at a time when the Internet was just coming into being. Deciding that’s where her real interests lay, she’s pursued a career focused on digital marketing ever since - and never looked back!
