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New Features to Empower Marketers Announced at Connect: Include Next-Generation Advancements to AI-powered Suite, OptiGenie, Plus More
Why it Matters: Optimove clients are equipped with new, cutting-edge tools and technologies to deliver exceptional customer experiences and drive business growth New OptiGenie advancements include the following: Other new advancements: These new advancements underscore Optimove’s commitment to ensuring marketers create personalized customer experiences that maximize customer retention and lifetime value. For more … Continued
Rusty Warner, Forrester VP, Principal Analyst, to Speak at Optimove’s Connect Conference in London on March 20-21
Renowned expert whose research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management, will address attendees of Optimove Connect. The title of his talk is The Future of Customer-Obsessed Marketing. With martech spending reaching new heights, with diminishing returns, Warner offers marketers a rare opportunity to gain insights to … Continued
Generosity Marketing Part IV: Using Optimove’s AI to Optimize Generosity at Scale
Why it Matters: In the first part of this series, we described the building blocks of optimizing generosity and how marketers can evolve from “too generous” to “generous enough” in marketing. The other parts of this series are on the following building blocks to create an effective system to optimize generosity: 1. Build a strong … Continued
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