Generative AI has transformed marketing, with 90% of commercial leaders expecting to utilize Gen AI solutions “often” over the next two years according to (McKinsey & Company). But the use cases go beyond (though inclusive of) copy assistants and image generators.   

With OptiGenie, the true power lies in combining cutting-edge AI with rich data.  

While your data teams have the skills for deep analysis and SQL, they may not have the time, and dynamic marketers need instant insights to meet customer expectations. So, what if you could ask someone for insight and get an answer in seconds? Enter OptiGenie Generative AI Insights. 

Unlocking the Power of Data with Generative AI 

OptiGenie Generative AI Insights uses a powerful Large Language Model trained on your unique data to identify and create natural language patterns. You can ask: what was my top-performing campaign? Which customers received the campaign? What products did these customers buy? And get an answer immediately—no SQL needed.  

Whether you need your insights in plain text, plotted in a chart, or mapped out in a table, Generative AI insights lets you explore any data, in any form in a matter of seconds.  

3 Reasons Why You Need Generative AI Insights  

So how can these insights improve your life? Here are a few ways Generative AI Insights can help you: 

Improve personalization 

Personalizing customer experiences is more important than ever, with over 70% of consumers valuing personalization when shopping online, according to Optimove surveys. However, if you struggle with understanding your data, delivering personalization can be a significant challenge. Generative AI turns data into insight to bridge this gap, helping you determine which campaigns resonate with your customers. For example, ask which campaigns my VIP customers respond to? Which product did they spend the most on? On which execution channel did VIP customers engage with?  

Focus your time on strategic work 

Consumer behavior and trends constantly change, meaning you must be dynamic to meet customer needs. But often, we get bogged down with manual work leaving less time to be creative. Using Generative AI Insights, we reduce time to insights so you can focus more on strategic work. Instead of reviewing your data, you can ask OptiGenie: What were my top-performing campaigns? Which Target Groups received these campaigns? Now, you have found the high-value customers you should be targeting next.   

Streamline cross-functional workflows 

IT and marketing should be working together. However, each team in your organization has different skills and priorities. To maximize independence for your marketing team, leveraging Gen AI can reduce reliance on data, BI, or IT to query data and extract meaningful insights. This is why we connect OptiGenie to all your rich Optimove data, so you can analyze and optimize your marketing with complete freedom using a simple chat interface. Instead of asking BI to generate a bespoke report of your holiday campaigns, ask OptiGenie: Please plot a year-over-year comparison of my Black Friday, Cyber Monday, and Christmas campaigns from 2020-2022.  

OptiGenie: Your Customer-Led Marketing Assistant  

When using OptiGenie, Generative AI isn’t just hype, but a transformative force for your marketing. With technology based on valuable data, OptiGenie isn’t built as a replacement, but as an assistant that powers top-tier customer experiences.  

Whether you need to show your boss how your team is crushing those KPIs, plan out future marketing strategies, or share interesting insights with your organization, Generative AI Insights provides marketers with all the knowledge they need to optimize their work faster than ever before. 
 

If you want to learn more about how you can leverage AI to power your marketing with OptiGenie, talk to us. 

Published on December 5th, 2023

Posted in

• Marketing AI
• Personalization

Natalie Samuels

Natalie Samuels is a Product Marketing Specialist at Optimove, focusing on Customer Data & Reporting, Campaign Management, and Orchestration. Natalie holds a BSc in Politics and International Relations from the University of Bristol.