[Guide] The Social Media Management Maturity Model
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Join us in unfurling a new chapter as we journey through the month of January — our constant genesis. There really is a holiday for every inclination, whether it’s food-related or as niche as they come.
We’re off to a promising start, where creativity, knowledge, and inspiration intertwine with the spirit of celebration.
January 1. New Year’s Day #NewYearsDay
January 2. Science Fiction Day #ScienceFictionDay
January 2. World Introvert Day #WorldIntrovertDay
January 3. International Mind-Body Wellness Day #MindBodyWellnessDay
January 4. National Trivia Day #NationalTriviaDay
January 8. World Typing Day #WorldTypingDay
January 11. Human Trafficking Awareness Day #HumanTraffickingDay
January 14. World Logic Day #WorldLogicDay
January 15. National Hat Day #NationalHatDay
January 15. Blue Monday #BlueMonday
January 15. Martin Luther King, Jr. Day (third Monday of January) #MLKDay
January 16. International Hot and Spicy Food Day #InternationalHotandSpicyFoodDay
January 17. Ditch Your Resolution Day #DitchYourResolutionDay
January 18. Get to Know Your Customers Day #GetToKnowYourCustomersDay
January 19. National Popcorn Day #NationalPopcornDay
January 20. Cheese Lovers Day #CheeseLoversDay
January 21. National Hugging Day #NationalHuggingDay
January 22. Community Manager Appreciation Day #CommunityManagerAppreciationDay
January 24. International Education Day #InternationalDayofEducation
January 25. Opposite Day #OppositeDay
January 28. Data Privacy Day #PrivacyAware
January 28. International Lego Day #LegoDay
January 31. Inspire Your Heart With Art Day #InspireYourHeartWithArtDay
Every date you see here offers the chance for your brand to put out truly spectacular and impactful content. We hope this helps you with inspiration for such a busy month. Happy New Year!January 1. New Year’s Day #NewYearsDayBillions of people around the world come together to celebrate the start of a new year as the clock strikes midnight. It tends to be a day of reflection, resolutions, and celebrations.
Billions of people around the world come together to celebrate the start of a new year as the clock strikes midnight. It tends to be a day of reflection, resolutions, and celebrations.
It’s only right that the beloved genre gets its own unofficial holiday. From imaginative worlds to grand adventures, the day could be spent reading/ watching a work of sci-fi or cosplaying as your favorite character.
Perfectly timed for after the hectic party season, introverts finally get to lock in some dedicated and much-deserved time to rest and enjoy some solitude.
@modpizza Reposting our most popular TikTok for #worldintrovertday! ❤️ #modpizza #introvert #introverts #introvertsbelike #foryou ♬ Livin' in the Sunlight, Lovin' in the Moon Light - Tiny Tim
It might sound cliché, but health is and will always be wealth. Boost your holistic well-being on this day however you see fit. Whether it's yoga, meditation, or a peaceful stroll, your only priority should be self-care and tranquility.
@qubbusiness Prioritise your well-being on World Mental Health Day (and every other day, too)🧠 If you or someone you know needs help, remember that Queen’s University is here to support you: 🔴International Student Support Advisers 🔴Student Well-being Service for all students 🔴Mind your Mood: free mental health awareness workshops 🔴Mind Matters student society 🔴#QUBeWell framework #WorldMentalHealthDay #BeKindToYourMind ♬ dźwięk oryginalny - mertazy
How much do you know about the world around you? This day is a great opportunity to find out in the most engaging and fun-filled way. Gather your friends and family and step up to the challenge to prove who's the real expert.
We do it every day, all day long. On devices, both large and small. Typing to send a meme or compose a work email. The art has come a long way from typewriters and has truly revolutionized the way we communicate with each other. This holiday is easy; just step up your click-clacking a notch.
This is a noble effort to raise awareness about the horrors of human trafficking around the world. Join this global effort to combat modern-day slavery and support the organizations working to eradicate it.
This date corresponds to the date of death of Kurt Gödel and the date of birth of Alfred Tarski, two of the most prominent logicians of the 20th century. Celebrate intellectual history and the powers of critical thinking and logical analysis with some food for thought.
Happy World #LogicDay!
— UNESCO 🏛️ #Education #Sciences #Culture 🇺🇳 (@UNESCO) January 14, 2021
The ability to think and logic are part of our most defining features and the foundation of all sciences.
In these challenging times, let's remember to harness the power of logic to help defeat #COVID19 once and for all.
✨https://t.co/h54QCl104w pic.twitter.com/4VrgY2fZif
A hat tells you a lot about a person. In the world of Harry Potter, it determines what house you’ll be in and, by extension, shapes the path of every student at Hogwarts. So we’re just saying… Hats are important.
Welcome to the most depressing day of the year. First established in 2005, Cliff Arnall (who coined the term) has since come out to clarify that it was never his intention to dwell on the negative aspects of the day, but rather to encourage people to inject some life into their lives.
We've got our own version of #BlueMonday, and it's the perfect antidote to a grey start of the week. pic.twitter.com/R6QpK1n3MA
— lastminute.com (@lastminute_com) January 15, 2018
A great man and a beloved legend, this holiday calls for honoring the legacy of Martin Luther King, Jr. With his impact spreading beyond his home country of America, we strive to achieve his dream of equality and justice every day.
Turn up the heat and dive into the flavors of your favorite spicy foods all day long. You could even put on Hot Ones to make it more entertaining; watch some of the world’s biggest celebrities struggle with spicy chicken wings.
@theboilingcrab Happy #internationalhotandspicyfoodday 🌶 Try our XXX spicy sauce 🥵 #hotandspicyfoodday #hotandspicy #spicy #hot #spicyfood #boilingcrab ♬ Spicy (feat. Post Malone) - Ty Dolla $ign
The ability to restrategize or go back to the drawing board when things aren’t exactly working out is essential. So, while you’re welcome to completely abandon your New Year’s resolutions, we find January 17 simply makes for a good day to adjust your goals.
Ok, you made it through half of January so it's time for #DitchYourResolutionsDay 🙌
— Outshine (@outshinesnacks) January 17, 2022
Bring on the Simply Indulgent bars, creamy and indulgent and packed with 5g of protein and 25% less sugar than regular frozen dairy bars. So you don't have to TOTALLY ditch your resolutions. pic.twitter.com/WiHEGIl9yE
Especially popular with small and medium-sized businesses and entrepreneurs, it’s all about showing appreciation and engaging meaningfully with your customer base.
"I'm not gonna wake up every morning and unscrew seven different bottles and take a pill. I was like, 'there's got to be an easier way'. And that's when I found PillPack." - Leah, 23. #GetToKnowYourCustomersDay https://t.co/g2jH9vt9t3 pic.twitter.com/nAtUpURaaM
— PillPack (@PillPack) July 20, 2018
So many questions arise when it comes to this snack. Sweet, salty, or mixed? Should we put on a movie? What drink do you reach for when your mouth inevitably gets dry? Either way, eating popcorn is a great, tasty experience when it’s all said and done.
@marcustheatres 🍿 Happy #NationalPopcornDay to all! (Especially you psychos - how are you washing that down, bestie??) Pop on by Marcus Theatres today, January 19, for a FREE complimentary-sized popcorn! #movietheater #movietheaterpopcorn #popcorn #dontworrydarling #yourepsychotic #freepopcorn ♬ original sound - Majix
I used to think that the moon was made of cheese. Maybe you did as a child, too. Even though that’s not true, it’s still a widely cherished food — rich, diverse, and perfect for your pasta, sandwich, or pizza. Let’s truly appreciate this gift to the culinary arts.
Created by Kevin Zaborney in 1986, the celebration underlines the importance of a single hug. It can brighten your day and express emotions that words can’t quite articulate.
There’s no hug better than a Buster hug 🫂 #NationalHuggingDay pic.twitter.com/Nmgf0fmPIR
— SFGiants (@SFGiants) January 21, 2023
They keep things running smoothly and use the internet as a tool to make sure everyone’s okay. Sounds like a real-life superhero that probably deserves a raise.
For those who know it's about more than just Tweetin', Happy Community Manager Appreciation Day #CMAD pic.twitter.com/vQdIhJZVyK
— Nudge (@Nudge_app) January 26, 2015
Whatever form it manifests in, education has always been one of the cornerstones of human society and civilization. At the core of it all, it’s supposed to enlighten, challenge, and inspire the masses.
Immerse yourself into an experience where everything is upside down. Left means right, stop means go… The possibilities are endless. And the added perk is that most of us have extensive practice playing opposites from childhood.
Just here to ruin some days! 😉🤣#OppositeDay pic.twitter.com/P6yK1Nha2c
— FOX Sports: NFL (@NFLonFOX) January 25, 2023
You've had Coco-Melon, but have you tried Moco-Welon - our most limited edition SKU -- featuring the extremely rare Materwelon?! 🍉😉 Drop a comment with your craziest #oppositeday inspired RIND Blend and we might just make it! 🤯#RINDSnacks #NationalOppositeDay #materwelon pic.twitter.com/N7XKGGbsGf
— RIND Snacks (@RindSnacks) January 25, 2023
As more of the world we live in adopts digital systems, ensuring the privacy and safeguarding of our data is more important than ever. One way to go is reading about how you can play your part in protecting your online privacy.
On this date back in 1958, Danish carpenter Godtfred Kirk Christiansen, first submitted his patent for the original Lego brick. Life has never been the same for children and adults alike. There’s no better time to whip out your Lego set and get to building (just make sure not to step on any of them).
@brickit_app Can we normalize the instant search for Lego builds and pieces? #lego #legotiktok #brickit #brickitapp ♬ original sound - Ian Asher
This day is your gentle reminder to allow art to awaken your emotions and stir your soul with inspiration. It doesn’t have to be just literal art, either. Music, photography, or any kind of creative expression counts too.
That’s a wrap
Start your year off in style with our dynamic insights, designed to help your brand dominate social in January.
For more content to supercharge your social media and marketing arsenal, check out our Social Media Holiday Calendar 2024.
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