Natalie Petouhof

APRIL 26, 2016

Tweet Having worked for GM years ago and lived in Detroit, the motor capital, it was really interesting to see how GM is using social media to listen and engage customers – in marketing as well as customer service. And that’s really where the rubber meets the road. For more information on this report, you can find it here.

Social Media 40

Social Media Self Service Engagement ROI 40

BirdEye

AUGUST 25, 2023

Social media is an amazing platform for customers to discover brands, local businesses, and products for their needs. But these platforms hold the potential to be so much more, when combined with social shopping. You can turn your social media audience into customers without them having to leave the platform at all.

Social Media 98

Social Media How To Ecommerce Advertising 98

NetBase

NOVEMBER 26, 2018

Social media marketing comes in many shapes and sizes, and regardless of which path you pursue, understanding the impact your efforts have on your target audience is mandatory – or at least it should be! Others go at it, hard: “ A 2018 study found that 79% of marketing decision makers will invest in influencer marketing.

Social Media 57

Social Media Marketing Advertising ROI 57

Lithium

AUGUST 3, 2022

Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Today with the widespread use of various social media, this task is even more challenging. Many executives today struggle to see the value and the ROI of sinking time and resources into marketing.

ROI 52

ROI Marketing Social Media Advertising 52

Opinionator

JANUARY 8, 2021

The ROI (return on investment) of customer experience for a business is undeniably high. Calculating the ROI of CX is usually measured as a ratio between net profit over a set period and the cost of the initial or recurring CX investment. Methods and Steps in Calculating the ROI. CX ROI Calculator.

ROI 52

ROI Customer Experience How To Customer Journeys 52

BirdEye

MARCH 17, 2023

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

Social Media 98

Social Media Tips How To Analysis 98

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. Determine what you have and organize the data so you can use it. Cross-Team Impact: Break down silos.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. Determine what you have and organize the data so you can use it. Cross-Team Impact: Break down silos.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. Determine what you have and organize the data so you can use it. Cross-Team Impact: Break down silos.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

BirdEye

MAY 3, 2023

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Run a paid social media ad asking for more likes and shares. Enter the world of SEO.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Natalie Petouhof

SEPTEMBER 1, 2016

If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand. To gain buy-in for this type of interaction in a social customer service program, executives need to show senior leaders a viable business case. How to Calculate Social Customer Care ROI.

ROI 45

ROI Social Media Airlines Customer Service 45

Lithium

OCTOBER 19, 2022

In qualitative terms, your new fancy community will improve your NPS scores; your general customer sentiment will improve, and if you do everything right, you might receive some free marketing across the social media ecosystem. SANE Australia case study | Khoros. In terms of quantitative results, let's look at a care instance.

ROI 52

ROI Gamification Self Service Case Study 52

BirdEye

APRIL 18, 2023

However, once you work through the growing pains, you can see a solid return on your investment (ROI). You can use the free credits to test your marketing strategies and observe if the ROI makes sense for your local business goals. The key with all social media channels is to post consistently. Let’s look at some below.

Advertising 98

Advertising Social Media ROI Strategy 98

C3Centricity

APRIL 2, 2018

Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Let me explain. Direction setting.

Marketing 175

Marketing Handbook ROI Social Media 175

BirdEye

FEBRUARY 13, 2024

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. Best chiropractor marketing strategies Social media marketing for chiropractors FAQs on chiropractor marketing How can Birdeye’s AI solutions take your marketing efforts to the next level?

Marketing 59

Marketing Social Media How To Healthcare 59

Lithium

DECEMBER 28, 2020

Paid and organic social media are better together. Although organic and paid social media can seem to be at odds with each other, the truth is they are both equally important — and together can bring better results than they could individually. Proving the ROI of customer engagement is possible. Yes, numbers.

Engagement 52

Engagement Social Media ROI Multi-Channel 52

Experience Investigators by 360Connext

OCTOBER 2, 2014

Thanks to social media, that can be a lot more people. Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study.

Customer Experience 297

Customer Experience Social Media Customer Experience Professionals Consulting 297

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Getting advocates to participate in case studies and referral programs would be a big win for marketers, and thus a win for CX leaders, too. Speak to the unique value of each stakeholder .

How To 150

How To ROI Policies Analysis 150

InMoment XI

APRIL 26, 2022

How do they feel about your company’s social media presence? Longitudinal studies are a great example of panel surveying. In addition, some participants may choose to stop responding to surveys part way through the study, leaving you with gaps. How did your customers perceive your most recent product launch?

Survey 260

Survey Customer Experience Fashion Groups 260

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. Investment in VoC can be staggering: several full-time employees to manage it all, subscription to a customer feedback management system for several hundred thousand dollars, analytics subscriptions (text, voice, predictive, social media, loyalty driver uplift, etc.),

ROI 54

ROI Feedback Survey Financial 54

CSM Magazine

AUGUST 15, 2023

In this article, we will explore the concepts of customer acquisition and customer retention, the ways in which they drive growth, and why finding the right balance between the two is essential for maximizing return on investment (ROI). Even a slight increase in retention rates can lead to a substantial boost in profits.

Customer Retention 52

Customer Retention Return on Investment ROI Social Media 52

Comm100

OCTOBER 30, 2020

Maybe you even calculated the ROI your specific company can generate by using chatbots. Bold360 lets you serve customers with an AI bot across live chat and social media from one spot. However, it can also answer questions on social media and in app. Chatbot ROI Calculator. ROI Calculator.

Chatbots 147

Chatbots Technology Social Media ROI 147

Alida

OCTOBER 2, 2017

According to a study by First American Healthcare Finance and Health Forum, hospitals are increasing their IT budgets in the hopes of improving patient satisfaction. So how can organizations make sure that the billions of dollars they invest in digital transformation deliver ROI? billion by 2020.

Self Service 100

Self Service Strategy Hospitality Social Media 100

Comm100

JANUARY 21, 2021

A study by Forrester Research found that live chat customer service is 17-30% cheaper than phone support. Recommended reading: Live Chat ROI Calculator. Customizable live chat with unlimited agents and chats – plus email, social media, SMS & knowledge base – all for free, forever! Increase sales. Comm100 Free.

Video 246

Video Social Media Software Knowledge Base 246

Playvox

FEBRUARY 13, 2023

A 2021 Qualtrics study spanning 17 industries found that, on average, organizations risk losing 9.5% Increasing revenue, capturing customer loyalty, and building the ROI of your contact center technology investments are all examples of long-term strategies you should be working toward. of their revenue due to bad experiences.

Contact Center 78

Contact Center How To Multi-Channel eBook 78

Comm100

JANUARY 29, 2021

Maybe you even calculated the ROI your specific company can generate by using chatbots. Bold360 lets you serve customers with an AI bot across live chat and social media from one spot. However, it can also answer questions on social media and in app. Chatbot ROI Calculator. ROI Calculator.

Chatbots 131

Chatbots Technology Social Media ROI 131

Lumoa

JUNE 23, 2021

Advanced Self-Service Tools According to studies, consumers are increasingly becoming self-reliant, preferring to use self-service channels such as live chat (42%) and chatbots (86%) rather than contacting customer support. This further caused brands to capitalize on channels such as social media , SMS, text, etc.,

Trends 208

Trends Self Service Contact Center Omni-Channel 208

TechSee

DECEMBER 11, 2018

To deliver value in 2019, call center leaders must select a CX initiative that can immediately demonstrate ROI. However, aside from short term ROI, improving your call center customer experience strategy requires careful consideration for the long term as well. Aligning business objectives with contact center performance.

Call Center 182

Call Center Omni-Channel Self Service Strategy 182

Help Scout

DECEMBER 5, 2018

Calculating the return on investment (ROI) of a new tool can be tricky. It’s worth noting that if a help desk cuts costs but drives customers away through lower quality, you’ll see decreasing ROI.). Let’s look at five ways that investing in help desk software can save that revenue and increase your customer support team’s ROI.

ROI 40

ROI Self Service Software Return on Investment 40

BirdEye

NOVEMBER 16, 2023

But a full-fledged marketing plan for your landscaping business can help: Target a broader audience base using paid channels and social media for higher success in lead generation. Creating social media pages for the business and specifying the right NAP in the profile description or bio. Use it well!

Marketing 64

Marketing Social Media Advertising Chatbots 64

Natalie Petouhof

JANUARY 29, 2016

In wanting others to see what I saw, I started down the road of creating ROI models for digital / social / online communities. Now many years later, I am hearing the same question so I revisited the topic in some new research, ROI of Online Cloud Communities. Maybe even make it into our case study library!

ROI 40

ROI B2C Case Study B2B 40

Alida

DECEMBER 22, 2016

How smart brands measure customer intelligence ROI. Imperfect, authentic social media sharing. As a result, the app is transforming the social media world. Since its launch, Snapchat ushered the rise of ephemeral sharing—an evolution of social media sharing where content disappears within 24 hours.

Trends 0

Trends Social Media Advertising e-support 0

Gainsight

MARCH 15, 2024

As user requests to engage with the community without Meta accounts grew, it became evident that HoneyBook’s community’s value extended beyond traditional social media. Learn more about how to pair Education and Community efforts in our new case study, Front Empowers Customers Through Digital Self-Service for Success.

Self Service 52

Self Service Sports Case Study Resources 52

CSM Magazine

JANUARY 25, 2021

Every day, people invent new tools, conduct new behavioral studies, and implement new strategies. That’s why it is important to always improve and study more. And if you are worried about balancing it with other studies, there is help. Social media, content, and email marketing are also covered.

Course 52

Course Marketing Social Media Analysis 52

ReviewTrackers

AUGUST 26, 2017

Simply put: online reviews are incredible data assets that can provide great ROI for multiple departments across your entire organization. One great way to demonstrate the value of reviews as data assets is by comparing the shelf life of review data to that of social media content, such as tweets and Facebook posts. So let them.

Social Media 66

Social Media ROI Study Feedback 66

Innovative CX

MARCH 6, 2024

Several recent studies suggest it is actually getting worse, not better despite the declining effects of the pandemic, supply chain issues and the like. Lately, I’m seeing a lot of churn about how to develop an effective ROI for an organization’s CX investments. Why is it that customer service isn’t improving?

B2C 52

B2C Airlines Customer Journeys B2B 52

CSM Magazine

JANUARY 17, 2024

In 2023, HubSpot Blog conducted a study entitled The State of Video Marketing in 2023. Typically, videos are shared across social media platforms such as Instagram, Metaverse, X, YouTube, TikTok and more. Certain others such as Reddit or Pintrest are less preferred and don’t offer as much ROI.

Video 52

Video Communication Training Social Media 52