article thumbnail

How We Think The Gartner® Magic Quadrant™ Can Help Shape Your CX Strategy

InMoment XI

When it comes to creating your customer experience strategy, and deciding which partner to execute that strategy with, it is always important to look at third-party research. Users should view it as part of a larger toolkit rather than a singular determinant in their technology procurement strategy.

Strategy 260
article thumbnail

Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers

InMoment XI

While B2B firms have more systems in place than ever to predict sales outcomes, they’re still blindsided when prospects choose another vendor. Interviews can either supplement or replace a post-sales survey. If buyer interviews are not currently part of your post-opportunity strategy, they should be. They’re financial.

B2B 493
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Harmonizing sales and CS to drive revenue growth and deliver value (Part 2)

Totango

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. While it may still be too early to measure the full impact of this strategy, the early indicators are encouraging.

Sales 89
article thumbnail

What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

Roadmap 81
article thumbnail

How To Create A Product Roadmap: An Essential Guide To Successful Product Planning

SurveySparrow

We had recently hosted an Ask Me Anything event about creating product roadmaps which made us delve deeper into its importance. We found that you can utilize your roadmap to up your product strategy game, improve decision-making, and steer your business on the path to success! What is a product roadmap?

Roadmap 96
article thumbnail

7 Reasons for Failure When Adopting a Customer First Strategy

C3Centricity

Why therefore do so many companies still struggle to adopt a customer-first strategy and culture? I provide answers to the seven main reasons why companies fail to adopt a customer first strategy; which one are you struggling with today? The organisation has not fully embraced the strategy. Embrace T he Data.

Strategy 194
article thumbnail

How to Open Your Product Roadmap (and Make Everyone Happy)

Kayako

Your sales team are banging on your door, asking what (and when!) You need a roadmap to organize your product development and get everyone on the same page. Done correctly, your roadmap can answer hundreds of questions from teams across your business – and from your customers too. What is a product roadmap?

Roadmap 120