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How to create the next great social media campaign

BirdEye

A well-crafted social media campaign can turn your brand’s content into a powerful marketing tool. This article will show you how to create a social media campaign strategy that actually works for your business. Table of contents What is a social media campaign?

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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Social networks 2. Social bookmarking sites 5.

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Social Media is Bad for Customer Service

Bill Quiseng

Social media is bad for customer service. But I am not against monitoring social media or using it as a responsive customer service channel. On the contrary, I believe social media has been literally and figuratively priceless for small businesses.

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Social Media and Customer Service

Ann Michaels and Associates

The secret is out in living color on the cover of Consumer Reports – how to use social media as the last chance way to get some attention when unhappy with a product or service. This issue shares secrets to great customer service, and social media use is one of them.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

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Why businesses need to use social media as a customer service channel by Elena Lockett

ijgolding

Is it just me or do you find it weird when you search for someone on social media and you can’t find them? But why do businesses need to use social media for customer service ? We did a bit of our own research into why we like using social media to ask questions. Here’s what we found: Would you use social media to contact a business? So, let’s take this to mean that essentially 88% of people would use social media in this way.

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121 Amazing Social Media Statistics and Facts

Brandwatch CX

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. billion active social media users.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. Social Media Changes Customer Service. Social Proof.

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Guest Blog: How to Use Social Media to Provide Great Customer Service

ShepHyken

This week we feature an article by Brooke Harper who writes about the importance of using social media to provide great customer service. If you’re not monitoring what customers are saying about you and your company on social media, what are you waiting for?! – Shep Hyken. Are you paying attention to what your customers are saying on social media? It Starts with Effective Social Listening. Great Social Media Examples.

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Social Media – not the best way to complain

Helen Dewdney

I keep saying that social media isn’t always the best way to complain! Consumers who had complained about an online order from major technology, fashion, DIY and homewares retailers during the pandemic were surveyed to ask about their experiences.

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4 Great Examples of Social Media as an Effective Customer Service Tool

transcosmos Information Systems

The increasing popularity of social media has given businesses a great opportunity to reach their customers where they’re at in real time. Today, social media plays an important role in the customer service industry. Social media is a channel for people to express their feelings, thoughts, and opinions. Today, it’s common for people to use social media to share their views about a product or service and seek help or assistance.

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Top 3 Ways to Handle Bad Reviews on Social Media

Comm100

Social media. On the one hand, social media provides businesses with a premier location to engage with customers, address emerging problems, and discuss service improvements. On the other hand, social media can be a shaming ground where underperforming businesses are raked over the coals by everyone with an internet connection and a chip on their shoulder. The customer is always right, after all, and negativity spreads like wildfire on social media.

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Mastering Social Media Reporting Guide

NetBase

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Our new Social Media Reporting Series will explain the importance of reporting on your analytics insights, and how NetBase makes it easy to do. Are sales up, but social engagement down?

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5 Ways Retail Banks Can Leverage Customer Data Effectively

InMoment XI

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. With so many ways to use customer data, we have picked 5 strategies for retail banks looking to leverage customer data.

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3 Ways To Increase Social Media Customer Engagement

Joe Rawlinson

The power of social media among today’s consumers is no secret. billion global social media users , which equal roughly 37 percent market penetration, the opportunity for businesses to engage and connect with existing and new customers is vast and constantly growing. When posting on social media, it’s important to talk about topics of interest, not just your brand. By now, you’re probably aware that social media is here to stay.

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Social Media Management And Its Benefits To Omni Channel Retail Stores

Magellan Solutions

There is a very big chance that every person reading this has at least one social media account. That just goes to show how essential social media is to the lives of modern day consumers like you and me, and how critical it is for businesses to pay attention to this fact. A professionally-handled social media management is one of the best — meaning effectively sales-generating — tools businesses have at their disposal.

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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

It is no secret that today’s retailers are faced with unique challenges. The rapidly-changing, ever-evolving retail landscape continues to present questions, roadblocks, and pain points that retailers need to address. Whether it be surveys , review sites , or social media.

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Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Optimove

And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. The post Shoppers Want Email Offers Before The Holidays, Social Media Is Second appeared first on Optimove.

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NetBase Social Media Industry Report 2019: Global Beauty Brands 

NetBase

The NetBase Social Media Industry Report 2019: Global Beauty Brands shares popular brand insight, which will inform your efforts as we head into the most wonderful time of the year for retailers: the holidays! And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media. There are social media metrics for each, along with relevant insights and examples. We’re ready to be your social insight guide!

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New Qualtrics Social Connect Helps Companies Respond Quickly over Social Media and Chat

CSM Magazine

Qualtrics, the leader and creator of the experience management (XM) category, today announced Qualtrics Social Connect, a new digital customer service and social listening solution. Listen, analyze and improve service delivery on all social and digital channels.

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How to Implement 24/7 Social Media Customer Service

Win the Customer

Gartner reports that failure to respond to customer service requests on social media may result in a 15% churn rate, which can mean millions lost. If your customers come to you via social media seeking support, not responding in a timely manner can greatly impact your bottom line. The hard part is that social media never sleeps. Here are some ways to always be there for your customers via social media: Have Reliable Technology.

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‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester's Customer Insights

This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics® data uncovers that consumers scored the lowest in the buy stage of the […]. Holiday 2018 social marketing digital retail retail social media

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Social Media Industry Report 2019: Consumer Packaged Goods

NetBase

Top sentiment in this category goes to toddler retailer, Melissa and Doug. Consumers’ photo-first social media sharing makes understanding what is resonating easier, but certainly not obvious – particularly from a competitor standpoint: Context Matters.

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Social Media Industry Report 2019: Consumer Packaged Goods

NetBase

Top sentiment in this category goes to toddler retailer, Melissa and Doug. Consumers’ photo-first social media sharing makes understanding what is resonating easier, but certainly not obvious – particularly from a competitor standpoint: Context Matters.

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Social Media Is Top News Source In Most European Countries

NetBase

Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. Most adults in European countries, including Italy, Denmark, Sweden, Spain, the UK, Netherlands, France and Germany get at least some of their news from social media – and of that number, most check it every day.

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Amplify Customer Experience in Retail with Conversational AI

Lumoa

Not only are online retailers enjoying massive revenue from their customers (expected to be over $6 trillion in 2022 ), but the platforms themselves are also becoming increasingly sophisticated. The question for online retailers is: how can we embrace this trend and deliver for our customers?

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Email Better than Social Media for Retail Customer Service

CSM Magazine

Email delivers the fastest and most accurate customer service in US retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. The 2015 Eptica Retail Multichannel Customer Experience Study evaluated 500 US retailers on their ability to provide answers to routine questions via email, the web, chat, Facebook and Twitter.

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21 Competitor Analysis Tools for Social Media and SEO

NetBase

Part 4 of our Social Media Analytics Guide contains all the info you could ever need about why competitor analysis is crucial, and what it entails. Brands like Stance , Edible Arrangements, Airbnb, and Etsy have given the likes of Nike, FTD, the entire hotel and eCommerce industries, and many major retailers a run for their money. Because this is a new addition to the social analytics realm, you may have access to competitors they don’t have themselves! SOCIAL BLADE.

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5 Ways to Boost Customer Retention with Social Media

ReviewTrackers

Fortunately, social media allows you a direct way to strengthen connections with your fans and repair your reputation with customers who may have had a less than stellar experience. As you build your customer retention strategy, make sure your social media team is doing these five things: Include online reviews in your social media strategy. Listen to customers on social media. Include Online Reviews in Your Social Media Strategy.

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5 Tips for Social Media Customer Service

CSM Magazine

Forward thinking companies are using social media to further engage their customers. Here are five tips to help you use social media to take your customer service to the next level. Investment in technology is protected because consumers will continue to contact brands on traditional channels and adding cloud based social customer service solutions is easier than you think. Many brands though still need to grasp the nettle on full social media integration.

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The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

In 2022, modern retailers will face many challenges as the industry continues to recover from the global pandemic. During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones.

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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. A loyal customer is valuable to retailers in a multitude of ways.

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24 Social Media Marketing Statistics You Need to Know in 2018

ReviewTrackers

The state of social media today isn’t the same as it was a few years ago. In a rapidly evolving landscape, marketers must continue to keep an eye on industry trends and stay up to date with the latest social media marketing statistics. Here are some numbers to help you achieve a Big Picture view of social media marketing in 2018. Social Media Marketing Statistics. Communication with video is critical for social media marketers.

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Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Forrester's Customer Insights

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019. B2C marketing predictions 2019 retail social marketing social media promoted

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Falling out of love with John Lewis – even the best find it tough to deliver consistently good customer experiences

ijgolding

A British retailer recognised by many as the epitome of a people (customers and employees) focused brand, their challenge for a long time has been to maintain their position as a Customer Experience leader for others to look up to and admire. With its well know ‘Never Knowingly Undersold’ slogan, the retailer will still pay you the difference if you can find an item you purchased from them cheaper elsewhere. This is not the first time I have written about John Lewis.

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Lessons in authentic leadership from ao.com: It’s not First Time Resolution – it’s Personal Resolution!

ijgolding

Social media has truly changed our lives in so many ways. It was all made possible due to the power of social media. Last week also saw the UK media rife with stories about fake online customer reviews. In my line of work, one of the other things I also love about social media is the fact that it often throws up ‘nuggets of pure gold’ to be able to share with others.

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Predictable Vs. Experience. The Retail & Hospitality Shift.

Ann Michaels and Associates

Included in that high number are online boutiques, who have brought a unique frenzy to the retail industry. Guests are constantly looking for what is postable, or the “social return,” according to a recent article by Kristen Morales. Social Media’s Role.

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Is the Future of Retail, Physical or Virtual?

C3Centricity

Denyse Drummond-Dunn · Is the future of retail in the stars? Will the future of retail be without physical outlets? Like many CPG companies, they were considering online retailing. So are retail outlets really essential for every category? The future of retail.

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Are You Prepared for the Hidden Side of Social Media?

CSM Magazine

Elena Lockett at FM Outsource, digs deeper into the hidden side of social media. So you’re available on Twitter, Facebook, LinkedIn and even Google+ – you’ve put your brand out there on social media, and even that makes you better than the vast majority. But social media is a big place, and there are a lot of conversations that take place away from the main stage, without you even knowing.

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Guest Post: How the Customer Experience is Changing in the Effortless Economy (And What this Means for Retailers)?

Hyken

She discusses what retailers need to focus on when it comes to total commerce and the effortless economy.?. She can go directly to a retailer’s website, Amazon, or even Facebook to find the perfect pair of shoes for her next round of 18 holes.? . Sell on social ? .

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