Reshaping retail: 3 innovation strategies for the e-commerce era

Vision Critical

Today’s fickle customers don’t want aisle after aisle of redundant merchandise; they want to be a part of a brand experience. According to Think with Google , customers who shop in-store and online have a 30 percent higher lifetime value than those who buy using only one channel.

NRF 2019: 3 Days of Retail Customer Experience Takeaways

Smarter CX

The SmarterCX team is on location at NRF 2019: Retail’s Big Show in New York City this week getting an inside look at the latest in retail customer experience trends and technology. Evolving in-store experiences was a hot topic at NRF 2019, from the keynote stages to the expo floor.

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The Role of Digital in Customer Experience, by Sandeep Kuvvarapu

ijgolding

In recent years, providing great customer experience has become the most important thing for businesses. Organizations have started investing in customer experience and building the company’s strategy with customer experience at the core.

How to Know if Your CX Strategy Is Fake

Experience Investigators by 360Connext

They have credentials and experience and are viewed as leaders of change in their organizations. They begin to see this customer experience thing as more than what they originally thought it was. I’m a big believer in mapping the experience.

Are you ready for the customer-led economy?

NewVoiceMedia

Consumers are now effectively a “human network”, which relays information and experiences in real-time. It’s therefore not surprising that positive or negative customer experiences spread like wildfire. That’s because this connection is the result of the hard-to-define “experience”.

How are retailers working to improve customer experience?

Eptica

Date: Friday, February 26, 2016 How are retailers working to improve customer experience? Author: Robin Tandon Customer experience is important to every industry, but particularly vital for retail. How can the physical store environment distinguish itself from an online experience?

3 Ways to Use Mobile To Your Advantage

Beyond Philosophy

What you present to a mobile audience is now the most important part of your online presence. If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience.

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Are you ready for the customer-led economy?

NewVoiceMedia

Consumers are now effectively a “human network”, which relays information and experiences in real-time. It’s therefore not surprising that positive or negative customer experiences spread like wildfire. That’s because this connection is the result of the hard-to-define “experience”.

Customer Experience in 2018: Trends and Statistics

Answer Dash

Now, more than ever, optimizing customer experience should be a #1 business priority. Today’s customer expectations are continuously on the rise, and a positive online experience could mean the difference between a conversion and a lost customer.

Data: The Most Essential Ingredient for an AI-Driven Experience Strategy

Hero Digital

Bridging hard data with this seemingly nebulous technology in order to improve customer experience (CX) management. Increasingly, superior experience is becoming the key driver in consumer brand affinity.

Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” This doesn’t come close to meeting consumers’ demands for more personalized and human needs-based communications and experiences. Engage shoppers to customize their experience — based on a compelling value proposition.

5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. The consumer experience is no longer just a matter of going shopping in a store or pulling out a device to make a purchase online.