article thumbnail

Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Similarly, customer experience (CX) and market researchers must look beyond just fixing individual transactions and in-the-moment interactions with consumers to effectively demonstrate the return-on-investment (ROI) of their research efforts to the executive suite. Give NPS and CSAT some context.

ROI 252
article thumbnail

Meeting Customers Unmet Needs, The New Imperative for 2020

Beyond Philosophy

However, business is also all about return on investment (ROI). When a company invests $1, they want to make at least $2 back for their trouble. Therefore, if you dedicated a resource to fostering growth, you expect that you will get the results you invested in it to get it. .

Meeting 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

Working with our CEM platform, our insurance clients typically see an average improvement in NPS® (satisifaction score) of 12.0 Within six months, the bank saw a five percent decrease in its abandonment rate, resulting in the equivalent of a seven times return on investment on its CEM solution. CONCLUSION.

CEM 40
article thumbnail

2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), Nominees are rated based on their capabilities, results, and client feedback. This year’s crop of candidates was quite competitive.

Groups 120
article thumbnail

CX Club – Round 7 – Leadership (part 1) – Motivations, Business Case & Trusted Adviser

Ian Williams

It’s a model that I use, I’ve created business cases that have tried to look historically at an organisation’s NPS data and financial data and see if there’s some kind of correlation between the two. And I think that’s something we can both agree with. Christopher: Yeah. So, which sectors?”

article thumbnail

46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

Companies get too fixated on the quantitative side and forget that at the end of the day the experience as it is perceived and described by humans (and customers are humans, not just NPS-score carriers) is fluid and filled with shades of grey. Pete has evaluated and bought three enterprise-grade customer experience software solutions.

article thumbnail

EP 2: Inside CX by Lumoa – Democratization of CX and the importance of diversity

Lumoa

And just for you who don’t know what ICE, it’s a big telecommunications company in Norway. So obviously, a lot of people will probably recognize themselves as the person in the corner of the organization, maybe responsible for the NPS measurements, trying to have everyone else be customer-centric.