Marketing in today’s world requires cutting through the noise and a deep understanding of customers – which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized. In this presentation in partnership with the American Marketing Association, Steve Mast, Chief Product Officer at Sago, discusses the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making, ResTech can help.
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1 Minute 
