Top 9 Website Feedback Tools To Improve Your Website User Experience

Let’s say you run an online small bookstore where customers order books from your store and share the book reviews. You rely heavily on email and social media for customer feedback for your bookstore. It’s a time-consuming process, and often you miss important messages or suggestions from your customers. 

For example, a customer faced some issues with the checkout process, and as there was no way to report it, this customer abandoned their cart, and with that, you lost a valuable customer.

Now, you are in desperate need of a more efficient way to collect feedback to improve your website and provide a better user experience.

So, what’s the solution here?

→ A robust website feedback tool. 

Using an efficient website feedback tool is a game-changer for online businesses. It not only helps in identifying and addressing issues promptly but also builds trust and loyalty among customers. 

But with an abundance of website feedback tools in the market, how to choose the right one for your business? What are the best tools out there? 

Well, with this blog we will list out the top 9 website feedback tools that you choose to effectively analyze your user behavior and enhance your website user experience. 

What is a Website Feedback Tool?

A website feedback tool is a platform that allows businesses and website owners to collect, analyze, and act upon feedback and data from visitors or users of their websites. 

An efficient website feedback tool will enable you to address some important pain points with your website performance by helping you:

• Gain a deeper understanding of how users interact with your website – what they find confusing or frustrating. 
• Identify and prioritize website issues, such as broken links, usability problems, or content that isn’t resonating with the audience. 
• Identify areas where improvements can be made to boost the conversion rate.
• Measure and improve customer satisfaction by collecting user opinions and addressing their concerns.
• Gain insights into how well your website performs on various devices and optimize it accordingly.
• Gather valuable insights into how users perceive your brand – are they happy or dissatisfied with their interactions with your website?
• Assess the smoothness of your online journey by evaluating how seamlessly and efficiently users can navigate and interact with your website. 

Now we understand what is a website feedback tool and how it can be used to improve website performance and user experience. But how do you decide which tool is right for your business? 

How to Choose the Right Website Feedback Tool?

The process of choosing the right website feedback tool varies from business to business as our goals and objectives are different. However, there are a few important features that you need to keep in mind while choosing a website feedback tool, such as,

• User-friendliness: Check if the tool is easy to use and implement into your everyday workflow.
• Integrations: Check if the tool seamlessly integrates with your other existing tools like CRM, ticketing software, etc.
• Data Analysis: Check to see if the tool provides robust data analytics insights into your website performance and user behavior.
• Flexible: Check to see if the tool is agile in nature and can be customized to suit your workflow, especially if you are a start-up.
• Budget: Check if the tool is budget-friendly which means if it fits your budget or not.
• Customization: Check if the tool allows for customization to match your business’ branding. 
• Security: Check to see if the tool complies with data protection regulations.

No matter your business goals, to choose an efficient website feedback tool for your business, you need to keep these features in mind. 

Now that we know how to select the perfect website feedback tool, let’s get a quick overview of all 9 website feedback tools.

9 Website Feedback Tools: A Quick Overview

Here’s a quick overview of all 9 website feedback tools.

9 Best Website Feedback Tools of 2024

After a quick sneak peek, let’s now delve deep into the detailed features, pros, and cons of the 9 best website feedback tools.

1. SurveySensum

When it comes to listing the best website feedback tools, SurveySensum ranks as the most lucrative tool out there. The tool allows users to create industry-specific and objective-specific surveys like NPS, CSAT, CES, CSI, Onboarding, Feature Prioritization, and others.

Not only that, the tool takes survey analysis to the text level with its AI-enabled text analysis software that enables you to gather and analyze data in real-time, with NO MANUAL CODING! 

Also, the gathered data can be viewed thoroughly and shared with relevant stakeholders with the help of robust dashboards and powerful reporting features. But wait, that’s not all, the tool also gives you the best customer support in just 2 hours (which resulted in 98% customer retention).

Best Features

• The tool is user-friendly. You can launch any type of survey in just 5 minutes.
• The tool comes with industry-specific survey templates that can also be customized according to your survey objectives.
• Question branching and skip logic enable you to create a more personalized survey experience.
• The Text Analytics software enables users to get actionable insights from open-ended feedback.
• The platform provides real-time feedback and instant notification alerts, in case of detractors, which enables users to close the feedback loop in a timely manner.
• The tool also comes with a team of dedicated CX experts who will help you create well-designed surveys and streamline your feedback process to get maximum value. 

Customer Review

Source

Launch Your First NPS, CSAT or CES Survey

Pricing

The prices for this tool start from $99 per month. SurveySensum is a budget-friendly website feedback tool that comes with a free version with unlimited surveys, users, and survey distributions. 

2. UserTesting

UserTesting is a well-known user research and usability testing platform. It provides businesses with tools and services to gather valuable feedback and insights from real users about their websites, apps, and digital products. 

The platform offers various testing methodologies, such as remote usability testing, live interviews, and surveys, to help companies understand how users interact with their digital experiences.

Best Features

• This tool provides its users with a secure and compliant system.
• It enables users to create a unique survey link to invite respondents.
• It allows teams to assign tasks to appropriate team members, schedule tests, etc.

Customer Review

Source

Pricing

Contact the team for the pricing information.

3. Chattermill

Another website feedback platform is Chattermill. It is designed to help businesses gain actionable insights from customer feedback data. It leverages natural language processing and machine learning to analyze and interpret unstructured customer feedback data, such as customer reviews, survey responses, social media comments, and support interactions.

Best Features

• It enables users to create and deploy different survey types on different channels or devices.
• It captures and centralizes feedback from both structured and unstructured sources.
• It seamlessly integrates with ticketing systems which enables users to identify and resolve issues in real time.

Customer Review

Source

Pricing

Contact the team for the pricing information.

4. Zonka Feedback

Zonka Feedback is one of the powerful tools for creating website surveys like pop-up, pop-over, and slide-up surveys, feedback buttons, and bottom bars. With this website feedback tool, one can gain valuable insight into visitor behavior and assess their preferences, trends, and behavior across different touchpoints in the user journey.

One can create micro surveys as well as long-form surveys asking multiple questions, get screenshots attached to the feedback, and even add survey skip and branching logic to make the surveys more advanced. 

Best Features

• Easy-to-use editor with 100+ survey templates
• White-label the surveys to match the website’s theme and design
• Trigger website feedback widgets at different events automatically

Source

Pricing: Starts at $49 per month.

5. GetFeedback

GetFeedback is a customer experience and survey platform that enables businesses to collect and analyze customer feedback to improve their website performance. It provides real-time feedback collection and reporting, enabling businesses to respond promptly to customer concerns and feedback.

Best Features

• This tool offers custom reports and dashboards.
• It provides analytics tools that gather important business metrics and track progress.
• It employs gamification elements to enhance user experience.

Customer Review

Source

Pricing

Contact the team for the pricing information.

6. Nicereply

Website feedback tool Nicereply helps businesses measure and improve customer satisfaction and overall customer experience related to their website, mobile apps, etc. It focuses on providing metrics and tools to measure the quality of website performance and customer interactions, such as support ticket responses or chat conversations.

Best Features

• This tool offers category filtering options in the dashboard which helps in the segmentation of feedback.
• The tool provides seamless integration with SalesForce.
• The platform is very user-friendly and straightforward.

Customer Review

Source

Pricing

Starts at $59.00 per month.

Listen to Your VOC & Improve Your Website CX

7. Hotjar

Hotjar is an all-in-one website and user feedback analysis tool that helps businesses understand how users interact with their websites and digital products. It provides a variety of features to collect and visualize user behavior data, allowing organizations to make informed decisions for improving website design, user experience, and overall performance.

Best Features

• It measures total web traffic and presents data effectively to derive actionable insights.
• The tool also provides analytic tools that are also available for mobile and tablet versions of websites.
• It analyzes inbound marketing traffic to identify which campaigns are working best.

Customer Review

Source

Pricing

Starts at $32.00 per month.

8. BugHerd

BugHerd is a website and user feedback analysis tool designed for web development and design projects. It aims to simplify the process of reporting and managing bugs, issues, and feedback related to websites and web applications.

Best Features

• It captures and centralizes feedback from both structured and unstructured sources.
• It gives users an in-app feedback mechanism for reporting bugs and leaving general performance feedback. 
• It tracks the history of bug status by application version, date, etc.

Customer Review

Source

Pricing

Starts at $39.00 per month.

9. Qualaroo

Qualaroo is a website feedback platform that allows businesses to collect feedback from their website visitors and users. This tool comes with features like advanced targeting, dynamic insight reporting, sentiment analysis, and more that enable businesses to gain a better understanding of their customers.

Best Features

• It has a huge library of survey questions and editable templates with which you can create surveys real quickly.
• It provides cookie targeting along with geo and event targeting that lets users collect feedback from the right people at the right time.
• It provides real-time feedback analysis for actionable insights.

Customer Review

Source

Pricing

Starts at $69.00 per month.

10. SurveySparrow

SurveySparrow is known for its user-friendly and interactive survey design, aiming to make the survey-taking experience more engaging for respondents. It offers advanced features such as automated tagging, skip logic and branching, seamless integrations, and much more.

Best Features

• It stores previously created content in a way that is easy to find and share.
• With this tool, survey results can be visualized and reported in real-time, with manager dashboards and automated reporting tools.
• This tool is accessible from a mobile device.

Customer Review 

Source

Pricing

Contact the team for the pricing information.

Conclusion

By leveraging these website feedback tools, you can gain deeper insights into user behavior, preferences, and concerns. So, choose the right one for your business that matches your business goals, justifies the cost, provides advanced features, and assists you the best. 

Now, each of these tools has its own strengths, but the one that stands out the most is SurveySensum.

This tool excels at collecting and promptly analyzing real-time data, empowering you to transform feedback into actionable plans and address issues in a timely manner. In addition to collecting, monitoring, and analyzing survey data, it provides a range of compelling features, including text analysis of open-ended feedback, automated tagging, 2-hour SLA support, and much more!