CloudCherry – Tying Financial Goals to CX Metrics
MARCH 19, 2019
In order to prove their value to the company, secure the budget and buy-in they need to make changes, CX leaders must demonstrate an “irrefutable” connection to business metrics. This requires a massive sea change in the metrics and strategy the profession is currently using to measure their success. Traditional CX metrics like customer satisfaction, customer effort and NPS are not directly tied to making money moves. Using Proxy Metrics to tie CX to Financial Metrics.