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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. improvement in sales.

Loyalty 52
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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

UX folks are generally focused on designing specific digital touchpoints, like a website or a mobile app. Here are a couple of oldie-but-goodie articles I wrote for UX Magazine on the relationship between UX and CX: From User Experience To Customer Experience. They regularly, not occasionally, look beyond digital.

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4 Point of Sale (POS) Trends to Look for in 2023

CSM Magazine

At the same time, global e-commerce sales are expected to reach $6.4 A point-of-sale system is a valuable alternative to a traditional cash register. This tech-driven solution does more than increase your sales. Benefits of POS for Retailers In online businesses, a modern point-of-sale system has become inevitable.

Trends 52
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Big Promises, Small Promises: Can Your Organization Keep Both?

Kerry Bodine

Your sales agents promise that your product or service will deliver certain benefits. And they’re designed into all of your digital touchpoints. This post originally appeared in Brand Quarterly magazine. But marketers aren’t the only people who make promises to customers. And if not, when?”

Airlines 184
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Uncovering the Psychological Tactics That Drive Customer Purchases

ECXO

In the context of customer decisions, they can be used to encourage positive behaviors, increase customer engagement, boost sales, and even foster customer loyalty. When it comes to the world of marketing and sales, understanding the psychology of your customers is paramount to influencing their buying behavior.

Sales 115
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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Build a Branded Mobile App A branded mobile app gives you another touchpoint to engage with customers. UGC provides social proof and creates a sense of community surrounding your brand.

Retail 52
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5 Top Customer Service Articles for the Week of February 25, 2019

ShepHyken

Entrepreneur) Every brand touchpoint is important. CeoWorld Magazine) Brand Keys 24 th annual Customer Loyalty Engagement Index ® (CLEI), conducted by the New York-based brand engagement and customer loyalty research consultancy has definitively identified “loyalty” as a profit-generator for brands that know how to create it and market it.