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Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

By analyzing data such as sales figures and customer feedback, you can make informed decisions that will benefit your company and customers. Analyzing this data allows you to tailor your marketing and sales efforts to meet their needs and preferences better.

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Maximizing Digital Marketing ROI With Superior Customer Service

CSM Magazine

What is Digital Marketing Return on Investment? Digital marketing Return on Investment (ROI) is the measure of the effectiveness of marketing campaigns and strategies in generating profit. Continuously gather feedback through surveys, social media, and customer service interactions.

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4 Reasons Why Your Business Needs a Mobile App

CSM Magazine

You want to increase their interaction with your business to promote sales, but you also want to provide your customers with a level of value that they cannot receive anywhere else. Improving the accessibility of your products is a sure way to guarantee an improved user experience (UX) to encourage an increase in sales.

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

who is the owner of Time, Fortune, and People magazines, has acquired Viant. Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. There is a large return of visitors from MySpace’s mid-2000s –particularly on Thursdays. Tweet Were you unsure MySpace still existed?

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5 Small Steps to Growing your Business in 2018

CSM Magazine

The way in which consumers are encouraged to engage with brands is constantly changing, meaning the type of content you’re offering has to evolve; otherwise you could be risking losing market awareness, conversions and, ultimately, sales.

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5 Call Metrics Digital Agencies Can’t Afford to Ignore

CSM Magazine

In a world full of resources for measuring success (analytics, channels, and tracking tools) many agencies struggle with determining whether they’re monitoring the most appropriate key performance indicators (KPIs) to calculate their clients’ return on investment (ROI). Thankfully, the answer can be found in the form of call tracking.

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How to Stop Driving your Online Customers to your Competition

CSM Magazine

Considering the first organic listing in Google will receive 37% of traffic; with second and third positions generating 18% and 12% respectively, ensuring that you’re ranking above competitors for relevant keywords could make all the difference to your website’s conversions, click through rate (CTR) and, ultimately, sales. About the Author.

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