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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

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The leading retailer in omnichannel experience: Sephora

Customer Guru

What is an omnichannel experience? Omnichannel experience is not just a buzzword. Omnichannel experience is a revolutionary multichannel approach for marketing, selling, and serving customers in order to provide a cohesive customer experience. Why is omnichannel experience important?

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Delighting for Dollars… How Improving CX Increases Loyalty for Leading Retailers

Interactions

Increased loyalty often translates into those customers making more purchases, more often. To successfully engender loyalty in this day and age of endless choice and equally endless holiday sales, retailers are turning back the clock and focusing on improving service as a first step in improving customer experience (CX).

Retail 62
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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester's Customer Insights

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Loyalty 29
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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

According to the research study conducted by Harvard Business School, The Economics of E-Loyalty , increasing customer retention rates by 5% increases profits by 25% to 95%. These programs will help you foster a long-lasting and meaningful relationship with your customers. But why is that a big issue?

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Smarter Demos: Using Insightful Customer Analytics to Drive Loyalty

Oracle

In this 10th video on the Smarter Demos series, we take a look at some of the latest in omnichannel retail technology. So this persona that we’re looking at right now is loyalty manager, but there are other personas available, and customers can build their own. Is your company doing a good job of capturing customer information?

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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

This is due to the fact that a greater experience fosters stronger loyalty, converting consumers into promoters with a lifetime value of 6 to 14 times – Bain & Company, Are you experienced? This will also strengthen your brand’s reputation, foster customer loyalty, and can build long-term business success. How do they do it?

Brands 83