article thumbnail

The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics. Few experienced professionals dare to venture off from these tried-and-true metrics. And that’s a problem.

Metrics 270
article thumbnail

How to Use Customer Loyalty Metrics: NPS, CES & CSAT

GetFeedback

This guide will teach you how to use customer loyalty metrics to improve customer experience and increase retention rates.

Metrics 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Customer Service and CX Metrics Every Employee Needs to Understand

ShepHyken

I recently wrote an article that included 14 customer service and CX metrics that CX leaders should consider, and today, I’m going to cover three of them that anyone who has any interaction with a customer, whether in sales, support or just might happen to answer a customer’s call, should pay attention to.

Metrics 150
article thumbnail

How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Metrics are essential to understanding progress on the product led growth curve. This is where CX metrics are so valuable.

Metrics 260
article thumbnail

Should Loyalty Metrics be Reassessed Post-Pandemic? And What About NPS?

Do loyalty metrics need to be reassessed? CX pros are examining the impact the pandemic has had on customer expectations and how they might need to modify their CX measurement programs. They wonder: Does Net Promoter Score® (NPS) still have the same predictive power. Have the drivers of customer experience changed?

article thumbnail

NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.

NPS 278
article thumbnail

Guide on How to Measure Customer Loyalty

Lumoa

Measuring customer loyalty these days is a little more complex. According to HubSpot, customer loyalty is “a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful and remarkable experiences they’ve had with that brand.” Why is Customer Loyalty Important?

Loyalty 208
article thumbnail

Make Your Customer Experience As Great As Your Products

Prior to working with Concentrix, Fastly faced many of the common challenges B2B organizations encounter when using a “do-it-yourself” VOC software platform: A heavy focus on reporting and brand-level metrics––with minimal changes and improvement. The result: they achieved a 24-point boost in customer loyalty in just 12 months.

article thumbnail

Should Loyalty Metrics Be Reassessed Post-Pandemic?

Do loyalty metrics need to be reassessed? Two years later, CX pros are still curious about the impact the pandemic has had on customer expectations and how to modify their CX measurement programs accordingly. Common questions include: Does Net Promoter Score® (NPS) still have the same predictive power?

article thumbnail

Forget CX: Measure "Ease of Doing Business" Instead

Speaker: Curtis Bingham, CEO, Chief Customer Officer Council

NPS and Loyalty are the new shiny. But our research indicates customer loyalty is simply the wrong thing to be measuring. It is hard to correlate loyalty metrics with business results. And even more important, "Ease of Doing Business", or customer effort, is a gating factor, preventing loyalty gains.