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Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

Here’s a look at how to target Millennials effectively through loyalty programs. A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs.

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5 Top Customer Service Articles of the Week 11-14-2022

ShepHyken

It’s a robust white paper published by Harvard Business Review, focusing on partnering with the best experts (vendors) in the customer experience (CX) world. Spend some time diving into this white paper, and you’ll appreciate the extra effort you might make to find the perfect partner to help you succeed. It’s a video.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty. White Papers. Loyalty Programs.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

According to an Accenture survey, 42% of B2B leaders say they plan to implement online-only loyalty programs, 35% will offer online training for both internal teams and customers, and 32% will offer incentives for making sales completed through digital channels. Free Download: Customer Engagement 2020 White Paper.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

According to an Accenture survey, 42% of B2B leaders say they plan to implement online-only loyalty programs, 35% will offer online training for both internal teams and customers, and 32% will offer incentives for making sales completed through digital channels. Read part 1 here , and access the full story here.

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Methods to Measure Customer Loyalty

Currency Alliance

At Currency Alliance, our framework for the measurement of loyalty programs is based on the belief that “Engagement” is the common denominator and “Advocacy” and positive, increasing Life Time Value (LTV) are the primary goals. Measuring “engagement” comes down to: • Registrations for the Loyalty Program. Redemptions.

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The Experience Margin: Only CX can save retail brands

Currency Alliance

This is, in effect, a monetized loyalty strategy. Tesco had once been considered a market leader in launching its loyalty program. It’s in experiences, deriving from services, that retailers will find their best hope of continuing to nurture customer loyalty and repeat purchasing. Currency Alliance can help.

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