Oracle

SEPTEMBER 16, 2020

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. refer-a-friend to join the loyalty program for points/reward offering).

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

Net Promoter Score 72

Net Promoter Score Loyalty Programs Customer Service Ecommerce 72

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Oracle

JUNE 10, 2019

It’s hard to imagine a person who doesn’t carry a couple of loyalty cards in their virtual wallets these days. It all looks like a hype train nobody wants to miss. If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

Magellan Solutions

SEPTEMBER 27, 2023

Stick around if you’re ready to unlock the magic of customer loyalty and reap the rewards of inbound support services. The Impact of Inbound Support on Customer Loyalty Service excellence is the foundation of customer loyalty. A well-trained support representative answers Jonathan’s call and listens to his concerns.

Loyalty 52

Loyalty Loyalty Programs Call Center Customers 52

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Loyalty Programs 76

Loyalty Programs Hotels Customer Service Hospitality 76

Happy or Not

FEBRUARY 26, 2024

Building genuine customer loyalty that keeps customers engaged and supports your marketing efforts is about the emotional connection that encourages customers to return repeatedly. Personalize the service Train your staff to be more than servers, making them the architects of personalized experiences.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

Loyalty 138

Loyalty Loyalty Programs Airlines Rewards Programs 138

CSM Magazine

OCTOBER 25, 2023

An empowered and well-trained retail staff team is key to an unparalleled shopping experience. Key Components of Effective Customer Service Training The human interaction that a retail store can offer is a huge advantage. However, a badly trained and disinterested staff team can quickly switch this advantage around.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty. Create educational and training materials.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

Beyond Philosophy

JULY 19, 2017

Loyalty programs are one of many ways you can do this for these top priority people. When it comes to loyalty programs, you cannot forget certain vital features, and according to a recent report, one of them is easier than you think. Per the 2017 Colloquy Loyalty Census, there are 3.8

Loyalty 117

Loyalty Loyalty Programs How To Retail 117

ShepHyken

DECEMBER 11, 2023

True customer loyalty extends beyond transactional interactions and loyalty programs. Building authentic, emotional customer relationships can lead to loyalty and increased revenue. Empowering employees to make small decisions and take immediate action to address customer needs can improve customer experience and loyalty.

Customer Centricity 83

Customer Centricity Culture Tips Loyalty Programs 83

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty How To Banking Airlines 59

CSM Magazine

JUNE 27, 2023

It makes sense then that promoting customer loyalty should be on every business’s to-do list. While there are plenty of ways to improve loyalty, one of the easiest and most successful is ensuring your customer service delivers the best possible experience. In turn, this will increase satisfaction and promote loyalty.

Loyalty 52

Loyalty Customer Service Loyalty Programs Customers 52

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. It’s a well-known fact that crafting a standout customer experience in retail is central to building customer loyalty and fine-tuning interactions for that magnetic draw.

Retail 78

Retail Engagement Strategy Customer Experience 78

Steve DiGioia

MAY 1, 2023

This includes hiring and training staff to deliver the desired level of service, developing and implementing customer service protocols and procedures, and investing in customer relationship management systems to track and manage customer interactions. Customers can be swayed by factors such as convenience, price, and product quality.

Loyalty Programs 162

Loyalty Programs Social Media Loyalty Innovation 162

ShepHyken

OCTOBER 25, 2021

Next Generation Loyalty – Part One by Braden Kelley. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. I’m a big believer that the typical loyalty program is actually a marketing program. for the dollars spent.

Customer Service 144

Customer Service Loyalty Programs Chatbots Loyalty 144

Customer Bliss

JUNE 6, 2018

This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience. Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Joe Rawlinson

MAY 16, 2018

A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyalty programs in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. Signing up a new customer is not the end of a sales journey.

Loyalty 88

Loyalty Handbook Loyalty Programs Consulting 88

ShepHyken

JUNE 7, 2021

The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. My Comment: A loyalty program for B2B? Loyalty programs are not just for consumers. Many of the same principles in a B2C loyalty program apply to B2B. Absolutely! Follow on Twitter: @Hyken.

Customer Service 133

Customer Service Loyalty Programs Customer Journeys Customer Centricity 133

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. Connect with Shep on LinkedIn.

Customer Service 66

Customer Service Loyalty Programs Contact Center Financial 66

CSM Magazine

MARCH 28, 2024

An accounting program that integrates with the POS system simplifies operations while providing a better look at the organization’s financial situation. Loyalty Programs Many businesses require customers to carry punch cards to receive access to special discounts, free stuff, and other incentives.

Software 52

Software Industry Loyalty Programs Financial 52

ShepHyken

APRIL 26, 2021

(ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles. Thank you MattsenKumar!).

Customer Service 134

Customer Service Loyalty Programs Social Media Contact Center 134

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. My Comment: Lately, I seem to be attracted to articles on loyalty programs. It’s nice to see this idea again.

Customer Service 60

Customer Service Net Promoter Score Loyalty Programs Gamification 60

ShepHyken

DECEMBER 3, 2023

My Comment: When our clients are interested in our customer service training for their “new” customer service/CX initiative, they are excited and ready to start. However, without fail, I always get asked what can be done to improve customer loyalty. My Comment: I’m a big fan of loyalty programs.

Customer Service 59

Customer Service Loyalty Programs Loyalty Customer Service Training 59

ShepHyken

FEBRUARY 25, 2024

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. Making the program attractive and valuable to your customers is key. Of course, there’s more to this article.

Customer Service 60

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 60

ShepHyken

OCTOBER 29, 2023

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. Connect with Shep on LinkedIn.

Customer Service 64

Customer Service Loyalty Programs Ecommerce Loyalty 64

ShepHyken

SEPTEMBER 10, 2023

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. How to Make Loyalty a New Business Line for your Brand? In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Connect with Shep on LinkedIn.

Customer Service 79

Customer Service Loyalty Programs Retail Loyalty 79

CSM Magazine

FEBRUARY 29, 2024

This means integrating your customer service platforms and training staff accordingly. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again. True loyalty programs make customers feel special and connected to the company. Follow on Twitter: @Hyken.

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

ShepHyken

JANUARY 25, 2021

It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. My Comment: Here’s a great article about customer loyalty. Some loyalty programs are actually marketing programs. Some loyalty programs create emotional connections. Follow on Twitter: @Hyken.

Customer Service 155

Customer Service Guest Experience Loyalty Programs Hospitality 155

ShepHyken

APRIL 11, 2022

Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. What’s Your Training Schedule? Furthermore, training isn’t something you did, it’s something you do. Or, do they?

Customer Service 64

Customer Service Employee Engagement Customer Service Training Loyalty Programs 64

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

Customer Service 60

Customer Service B2B Loyalty B2C 60

ShepHyken

NOVEMBER 2, 2016

It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. No surprises.

Loyalty 48

Loyalty Loyalty Programs Lifetime Customer Customer Service Training 48

Experience Investigators by 360Connext

NOVEMBER 13, 2014

Digital analytics, like which products are searched the most, could also guide staff training for big retailers. Loyalty: “What’s in it for me?” ” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. Will I be rewarded for my behavior?

Customer Confidence 279

Customer Confidence Report Loyalty Programs Retail 279