Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Forrester's Customer Insights

AUGUST 4, 2021

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

Loyalty Programs 64

Loyalty Programs Loyalty Data Tools 64

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

SuiteCX

JULY 7, 2017

Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.

Loyalty 100

Loyalty Measurement Tools Data 100

SuiteCX

JULY 7, 2017

Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments. The Return on Loyalty product is based on anonymised, aggregated transaction-level data from Westpac, exchanged via Data Republic’s platform.

Loyalty 100

Loyalty Measurement Tools Data 100

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction. Reaching your goals of customer loyalty and increased revenue requires proven strategies. We’ll talk more about the NPS in a bit.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Teletech

NOVEMBER 5, 2014

For many businesses, one of the most significant benefits provided by a loyalty program is tracking the purchases made by individual customers over time. This generates what you might call "longitudinal customer insight." There’s more… To read the rest of this blog posting click here. or visit www.peppersandrogersgroup.com/blog.

Loyalty Programs 60

Loyalty Programs Loyalty ROI Customer Insights 60

Optimove

OCTOBER 3, 2023

Player loyalty is the holy grail in iGaming, the secret sauce that guarantees the long-term success of iGaming operators. Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more.

Report 52

Report Loyalty Loyalty Programs Marketing 52

InMoment XI

FEBRUARY 7, 2024

Let’s take a closer look at how integrated CX and other AI-powered tools are shaping hotel experiences—and how the best hotels and resorts are leveraging this winning combination to provide intelligent, customer-centric experiences that grow sales and foster loyalty. Intelligent Digitized Experiences Hotel guests expect an experience.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Customer Loyalty Statistics 2020 You Shouldn’t Miss.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Happy or Not

FEBRUARY 26, 2024

Building genuine customer loyalty that keeps customers engaged and supports your marketing efforts is about the emotional connection that encourages customers to return repeatedly. A program for increasing customer loyalty should feel like a secret club, a reward for being part of your culinary community.

Loyalty 36

Loyalty Industry Loyalty Programs Social Media 36

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

Loyalty 137

Loyalty Loyalty Programs Airlines Rewards Programs 137

InMoment XI

MAY 4, 2023

We’ll explore below how to prioritize customers and strategically use customer experience tools to drive growth for your business and keep on course. Customer segmentation is an effective tool for understanding customer needs and taking action to better serve specific segments.

Strategy 295

Strategy Customer Experience How To Loyalty Programs 295

Kayako

AUGUST 21, 2018

Simply put, customer retention refers to the strategies and tactics businesses use to encourage repeat purchases and ongoing loyalty from their existing customer base. Speaking of support interactions… customer support is one of the most effective tools you have for boosting customer retention and loyalty.

Customer Retention 123

Customer Retention Loyalty Strategy Loyalty Programs 123

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

delighted

JULY 13, 2022

If so, you’ve experienced customer loyalty. And likely, if something in your customer experience with the brand has gone awry in the past, e.g., your order didn’t ship when they said it would or the item that arrived did not look like the item you ordered, the brand was eager to make it right – and in turn, that earned your loyalty even more.

Loyalty 88

Loyalty Measurement Customer Experience Net Promoter Score 88

ShepHyken

OCTOBER 25, 2021

Next Generation Loyalty – Part One by Braden Kelley. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. I’m a big believer that the typical loyalty program is actually a marketing program. for the dollars spent.

Customer Service 144

Customer Service Loyalty Programs Chatbots Loyalty 144

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. It’s a well-known fact that crafting a standout customer experience in retail is central to building customer loyalty and fine-tuning interactions for that magnetic draw.

Retail 78

Retail Engagement Strategy Customer Experience 78

InMoment XI

SEPTEMBER 12, 2023

Tools and Techniques for Competitive Analysis In today’s fast-paced, technology-rich environment, competitive analysis has undergone a transformation. With an abundance of specialized tools at your disposal, competitive analysis has entered a new era—one deeply anchored in data-driven methodologies. Keen to stay competitive?

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

InMoment XI

DECEMBER 22, 2022

Most brands with a VoC or experience improvement program will centralize the data streams and use advanced analytics and behavioral science experts to identify what customers are actually saying. This understanding of the customer data stage is critical, and will set you up for the next step. Bringing Voice of Customer Examples to Life.

Voice of Customer 558

Voice of Customer Examples Strategy Net Promoter Score 558

Fox Metrics

NOVEMBER 14, 2022

So, it’s important to leverage every tool at your disposal to ensure your restaurant succeeds in the long term. One of the essential tools for this is data mining restaurant industry, and if you’re not leveraging it to your advantage, you need to start. What is Restaurant Data Mining?

Tools 52

Tools Data Fashion Loyalty Programs 52

Pretium Solutions

APRIL 24, 2012

Customer loyalty programs, such as loyalty cards and point systems, can be useful tools for marketing and for rewarding customers. The post Do Customer Loyalty Programs Create Genuine Customer Loyalty? appeared first on Pretium Solutions.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Interaction 40

Pretium Solutions

APRIL 24, 2012

Customer loyalty programs, such as loyalty cards and point systems, can be useful tools for marketing and for rewarding customers. The post Do Customer Loyalty Programs Create Genuine Customer Loyalty? appeared first on Pretium Solutions.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Interaction 40

Pretium Solutions

APRIL 24, 2012

Customer loyalty programs, such as loyalty cards and point systems, can be useful tools for marketing and for rewarding customers. The post Do Customer Loyalty Programs Create Genuine Customer Loyalty? appeared first on Pretium Solutions.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Interaction 40

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. They are an essential tool to measure your customer experience. Touchpoints Post-purchase services, customer support, loyalty programs. Why Survey?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business. They are an essential tool to measure your customer experience. Touchpoints Post-purchase services, customer support, loyalty programs. Why Survey?

Retail 52

Retail Survey Tools Customer Experience 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Joe Rawlinson

MAY 16, 2018

A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyalty programs in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. Onboarding Tools. There are several ways this is done.

Loyalty 88

Loyalty Handbook Loyalty Programs Consulting 88

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Win the Customer

NOVEMBER 6, 2020

Read on to learn more about what it takes to improve customer experience and loyalty. Note that customer loyalty significantly depends on the customer experience. Read on to learn more about what it takes to improve customer experience and loyalty. That’s why customer loyalty is essential. Gather Customer Feedback.

Loyalty 85

Loyalty Customer Experience Customer Service Representative Loyalty Programs 85

Optimove

JUNE 22, 2020

The problem is, most customer data platforms (CDPs) only provide basic testing and optimization tools that do not scale or ensure personalized and consistent omnichannel customer experience (CX). Using loyalty data to power customer retention and reactivation. Using Loyalty Data to Power Customer Retention and Reactivation.

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

SurveySparrow

FEBRUARY 22, 2024

Now, the next hurdle is finding the apt tool or software to help with retention. 5 Key Features to Look for in Customer Retention Software You are on the lookout for a customer retention software, and whether the tool you need is on the list or not, you will acquire one nonetheless. And that’s probably why you are here, right?

Customer Retention 52

Customer Retention Software Gamification e-support 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52