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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. Some of this occurred through collaboration and technological optimisation – also anticipated. But I hadn’t quite foreseen how fast, slick, imaginative and engaging some programs had become.

Loyalty 45
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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: This article shows the power of generative AI (ChatGPT-type technologies). My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. Often, this falls into the marketing and/or sales departments.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Leverage Technology In today’s digital age, customers want to engage with retailers through technology.

Retail 52
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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business.

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Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

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Mobile App for eCommerce Store — Even More Customers, Sales, and Profits

CSM Magazine

Through messages, the shop talks about promotions, sales or new products and can even communicate with a specific user or their group. Increase sales. Do you want additional sales? A loyalty program that holds online store customers at the expense of bonuses, discounts, and gifts. New audience. Mobile Deep Linking.