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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. Often, this falls into the marketing and/or sales departments. At the heart of business growth is a marketing and sales strategy.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Use customer data to tailor your marketing messages, offer personalized recommendations, and create customized promotions and offers.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business.

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How Customer Service and Marketing Can Work Together To Grow Your Business

CSM Magazine

There is, therefore, a need for businesses to invest in customer service and marketing techniques to encourage their clients to keep supporting their services and products. Read on and learn how marketing and customer services can work together to grow your business. Creating Engaging Customer Loyalty Programs.

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Use Market Research to Improve Customer Relationships and Increase Sales

CSM Magazine

Adequate market research can lead to many growth opportunities. You can use market research to improve customer experience and increase sales. . Understand your customer base and market . Market research can help discover details of your customer you never thought possible. Put yourself in your customers’ shoes. .