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Using AI to Drive Customer Loyalty: Insights from the 2024 Consumer Perspectives on AI-Driven Brand Marketing Report

Optimove

Our new report unlocks valuable insights into customer perceptions of AI, and provides tips on how to best use AI to enhance the customer experience and increase lifetime customer value (LCV). Dive Deeper and Download the Full Report These are just some of the insights we uncovered in our 2024 report.

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The Complete Retail Customer Experience Guide

InMoment XI

Why is the Retail Customer Experience Important The retail customer experience has become increasingly significant in the success and sustainability of any business operating in the modern marketplace. Consumers can quickly become lifetime customers and brand advocates when they have continuous positive experiences with a brand.

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Can You Afford NOT to Offer a Lifetime Customer Experience Warranty?

Wired and Dangerous

Service warranties (sometimes called service guarantees) promise that if a service provider fails to deliver the outcome promised, customer receive a full refund. It sounds like, “Pizza delivered in thirty minutes or it is free.” Most service guarantees are anchored around a quantifiable feature—like time or compliance with agreements.

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Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

In our opinion, the basic formula for every great customer service interaction begins with your customer having easy access to a fast, accurate resolution in the channel of their choice, at the time of their choice, in the language of their choice. Providing bilingual French-English support has been a way of life in Canada since, well, forever.

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Top 3 Ways to Turn Customer Feedback into Customer Advocacy

AskNicely

Lifetime Customer Value. The lifetime customer value can be measured and calculated. It’s the monetary value of a customer over the duration of their relationship with your company. Clearly the longer the duration, the more valuable the customer.). Customer Advocacy Lowers Churn.

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The Need for Customer-Friendly Authentication Alternatives to Vulnerable One-Time Passcodes

CSM Magazine

A recent Forrester survey of 300 North American fraud prevention decision-makers indicates that phone-related fraud is rife: almost every respondent reported that their organization had experienced mobile fraud in the past year. But other sources estimate that false-decline losses are actually up to 70 times the fraud losses.

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Help Customers on the Support Journey and up the Loyalty Ladder

Kayako

Customers who receive a piece of chocolate with the bill leave a bigger tip than customers who receive no candy, this study reported. Tips vary by how much candy is given and the manner in which the candy is presented to the customer. The importance of customer journeys in delivering effective support.

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