CCO Council

MAY 13, 2014

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI. What is the cost of each call into the call center?

Customer Centricity 85

Customer Centricity ROI Measurement Chief Customer Officer 85

CloudCherry

MARCH 19, 2018

You might think that your business is delivering great experiences to customers, but are customers actually finding value in it? Also, is your business able to measure tangible value from it? The same holds true for businesses. By value, I mean more referrals, repeat business, higher revenue, and greater profitability.

Customer Experience 247

Customer Experience Customer Journeys Lifetime Customer Financial 247

CloudCherry

MARCH 19, 2018

You might think that your business is delivering great experiences to customers, but are customers actually finding value in it? Also, is your business able to measure tangible value from it? The same holds true for businesses. By value, I mean more referrals, repeat business, higher revenue, and greater profitability.

Customer Experience 150

Customer Experience Customer Journeys Lifetime Customer Financial 150

Totango

FEBRUARY 28, 2019

It follows then, that your adoption metrics should reflect this deeper goal and generate insight into customer engagement. The adoption phase is the first time your customers start seeing the value of your product and getting returns in the form of improved ROI. Three Keys to Successful Adoption. Metrics that Matter.

Metrics 83

Metrics Customer Success ROI Measurement 83

Totango

MAY 23, 2019

Show your customer how closely you’ve been paying attention and they’re more likely to see your efforts as sincere. Whoever said happiness can’t be measured didn’t have the right customer success platform. Every interaction and action your customer undertakes with your team or your product generates data.

Customer Success 74

Customer Success Effort Score Customer Centricity How To 74

Totango

MARCH 21, 2019

The importance of unlocking that customer knowledge has necessarily brought the role of the customer success team into a closer relationship with revenue and ROI bottom lines. So, what customer success team goals can help your enterprise generate real results? The Top Customer Success Team Goals.

Customer Success 85

Customer Success ROI Lifetime Customer Customer Journeys 85

BlueOcean

FEBRUARY 7, 2019

How do we use that data to improve the customer experience? We get it; earning executive buy-in on the decision to outsource your contact center usually includes a discussion about ROI. But calculating how the costs of your customer service solution make an impact on your bottom line can be complicated. Sound complicated?

Metrics 219

Metrics Customer Care Measurement Contact Center 219