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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. improvement in sales. A disloyal generation?

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Use your app to offer exclusive deals, send push notifications with relevant information, and create a rewards program.

Retail 52
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How Loyalty Coupons Can Help Your Business

CSM Magazine

These coupons help the sellers or the business owners increase their traffic, resulting in increased sales and revenues. Utilizing coupons and one-time-utilization offers can help you as business owners to establish a good relationship with the customers, improve awareness of your brand, and give a fast infusion of sales for your business.

Loyalty 52
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Guide to Business Fleet Gas Cards: Get Corporate Discounts on Fuel Efficient Programs

CSM Magazine

Shell’s Fuel Rewards program allows individuals to earn rewards through the Shell Drive for Five® Credit Card, which enables users to earn five cents in discounts per gallon of fuel purchased at Shell gasoline stations. Users can also earn rebates monthly or have them deposited directly into their accounts.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. enjoyed a 20% sales uplift.

Loyalty 49
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Consumer banking: money can’t buy loyalty

Currency Alliance

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. equates to $76m USD.

Banking 40
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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40