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Guide on How to Measure Customer Loyalty

Lumoa

Measuring customer loyalty these days is a little more complex. Measuring Customer Loyalty with Metrics There are a number of different ways you can measure customer loyalty. To measure CLTV, calculate your average purchase price, and then multiply that by your average purchase frequency. Simpler times, right?

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Free Webinar: Personalized Customer Experience – What, Why, How to measure

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Join us on November 1st to hear about how to maximize the outcome of customer experience personalization. It is great, but it is now time to learn how to maximize the success – more conversions, more revenue, more loyal customers. Personalization is a hot topic. We have even hired artificial intelligence to do it for us.

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5 Customer Journey Touchpoints to Measure

Lumoa

At what point during the customer journey should you measure how the customer is feeling? measure the customer experience, and each requires a slightly different approach. Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all. In the middle?

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Measuring Digital Experiences with Lumoa and Giosg

Lumoa

With the intelligent triggering and targeting provided by Giosg’s online surveys, you can optimize the moments in which you collect the feedback, and with Lumoa’s AI you can understand in detail how to improve each step of your digital customer experience. Book a time with one of our sales experts here!

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Emotional Value Index (EVI): The Next Big Thing in CX Since the NPS

We know CX matters when it comes to sales. The Emotional Value Index (EVI®) measures the level and types of emotion that drive your sales. How to measure Emotional Experience and EVI®. How to calculate EVI®. But what is the main driver of customer experience? What is the Emotional Value Index (EVI®).

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How to Choose a Partner for Your CX Program

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It is necessary for you to set clear, measurable objectives from the outset, which can guide the design and implementation phases of your CX program and provide a clear way for evaluating success. Checkout how you can craft a max-impact CX strategy for a small CX team.

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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Brand equity is the measure of the perceived worth of a brand-name product, especially when compared to a generic equivalent product. Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.