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Is it Time to Do Away with Market Research Departments?

C3Centricity

Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Let me explain.

Marketing 175
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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. What is the ROI on having a customer-driven company?

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4 Easy Steps for Building an Internal Knowledge Base

Comm100

Internal documents – Employees should be able to search for relevant information from internal documents such as HR handbooks and training manuals (such as information about metrics and performance) in their internal knowledge base. What are your agents struggling to help your customers with? Conclusion.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Utilize LinkedIn and use photo/video to polish your social media presence. Exploring the Connection Between Customer Education & Customer Success co-starring Ruben Rabago, Chief Customer Officer at Intellum and author of “The Customer Success Professional’s Handbook” and Greg Rose, Chief Experience Officer at Intellum.

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Why Customer Service is Important to Businesses: Top 5 Reasons

ProProfs Chat

To make customer service worse, British Airways replied something straight out of things that you should never say on “Twitter handbook” . Customers have to escalate the issue and resort to social media channels when they feel the brand does not take their request seriously by responding on time. .

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

We documented why we chose each of these customer service leaders in detail along with where to follow them on social media below. He has held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana – in customer experience, marketing, social media and customer service. Adam Toporek.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

We documented why we chose each of these customer service leaders in detail along with where to follow them on social media below. He has held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana – in customer experience, marketing, social media and customer service. Adam Toporek.