Is it Time to Do Away with Market Research Departments?
C3Centricity
APRIL 2, 2018
A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. The report concludes that: “The biggest barriers to experimenting with innovation in CI are resources, both time and money. Direction setting. Seat-at-the-table and leadership.
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