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How to Do Voice of Customer Research (Step-by-Step Guide)

Thematic

Voice of customer research powers a continuous feedback engine, delivering insights that drive smarter roadmaps and happier customers. Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback.

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How the Inner Loop Turns Feedback Into Loyalty

Thematic

But when feedback comes in from all directions—email, NPS surveys, social media—it’s easy to miss something urgent.​ Here are some important indicators:​ Net Promoter Score (NPS) : This metric gauges customer loyalty by asking how likely customers are to recommend your business.

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Building Effective User Feedback Loops for Continuous Improvement

Thematic

Are you aiming to reduce churn, improve specific UX issues, boost customer loyalty, or guide your product roadmap? a decrease in churn rate or higher NPS ). For instance, an email or in-app CSAT survey right after a support interaction can tell you how satisfied a user is, while a periodic NPS survey gauges loyalty.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

Their lean research team uses AI-powered analytics to process thousands of net promoter score (NPS) survey responses, identifying real-time pain points. They redesigned their Merchant Menu Manager after detecting a drop in NPS scores due to frustrations with its usability. One example?

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How to Use Aspect-Based Sentiment Analysis to Pinpoint and Prioritize Customer Issues

Thematic

Maybe your product’s Net Promoter Score (NPS) is high, yet support calls keep rising. Companies often rely on a single sentiment score , like a high NPS , as a sign that all is well.   ABSA turned scattered feedback into a focused, high-impact roadmap. The five steps we covered are your roadmap to get started.

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B2B Customer Insights: How to Understand and Engage Business Clients

Thematic

Download NLP Generative AI Text Analytics Handbook Beyond NLP: How LLMs Transform Text Analytics Is your Text Analytics solution still relying on B-Grade NLP? You might say, “Our objective is to raise our NPS by 10 points this year by addressing the top 3 customer pain points identified in feedback.”

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When to Use a Hybrid Build-Partner Model for Customer Feedback AI

Thematic

This balanced approach promises tailored insights without starting from scratch, though it does mean sharing roadmap control with a vendor. Download NLP Generative AI Text Analytics Handbook Build, Buy or Partner? What started as scattered complaints became a continuous feedback engine informing product roadmaps and UX improvements.