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How To Measure Product Adoption Using Product Analytics

Gainsight

Here’s how to measure product adoption using product analytics. Better yet, you can see the user’s biggest friction points, eliminate those barriers blocking their path to higher adoption, and measure the results. That iterative process makes it easier to understand your users, deliver faster value, and prove ROI.

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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. Insufficient staff to measure.

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Why Journey Map? 3 Problems They Can Solve

Experience Investigators by 360Connext

If you see a poster on a wall, an outline in a company handbook, or any other sort of static document that gets created and then spends its time collecting dust… then you might think journey maps are a waste of time. . When organizations can’t connect customer data to business results, they can’t see the ROI of CX.

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Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

The Global Business Research Network ( GRBN ), in conjunction with the Boston Consulting Group (BCG), has done some brilliant work on this in their report, ROI of Insights. From the GRBD report ROI of Insights. They have also developed the Invest in Insights Handbook. of the handbook.

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Why cognitive testing reaps ROI for market researchers

Qualtrics

As researchers, we like to ask questions to measure people’s attitudes, opinions and behaviors. Without cognitive testing, there’s no guarantee the data is measuring what it’s meant to. Learn more in our handbook of survey question design. Download Now.

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An AMA With Ashvin Vaidyanathan And Ruben Rabago

Gainsight

As the authors of The Customer Success Professional’s Handbook , Ashvin and Ruben are two of the world’s foremost experts on the emerging customer success movement, its role in modern business, and best practices in both strategy and tactics. High maturity—Measure on financial outcomes for your company (e.g.,

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Get started by analyzing, planning, creating, measuring, and optimizing what your idea of success looks like. And value should be measured at each stage of the engagement/adoption funnel. Define your baseline and transform outcomes into measurable objectives while defining the process for gathering inputs.