C3Centricity
APRIL 2, 2018
What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.
Maru Group
AUGUST 13, 2019
These leading companies are moving away from having a Chief Marketing Officer in an effort to have a more interconnected relationship with the consumer. To do this, they are consolidating marketing duties within a broader mandate. Market research evolves to wards corporate insights. From the GRBD report ROI of Insights.
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Qualtrics
FEBRUARY 20, 2021
Cognitive testing is like insurance for market research. Cognitive testing is a common practice among government and academic researchers, but at times market researchers skip over this step. Market research tends to be a bit faster-paced than government or academia. Learn more in our handbook of survey question design.
Experience Investigators by 360Connext
JULY 7, 2020
If you see a poster on a wall, an outline in a company handbook, or any other sort of static document that gets created and then spends its time collecting dust… then you might think journey maps are a waste of time. . When organizations can’t connect customer data to business results, they can’t see the ROI of CX.
Dapresy
FEBRUARY 2, 2018
Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. There are a number of great resources available starting with GRBN’s Invest in Insights Handbook. We are proud to have Dapresy as our premier sponsor of the Handbook.
Kayako
JULY 6, 2017
In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. What is the ROI on having a customer-driven company?
Gainsight
NOVEMBER 10, 2021
Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. One reason is that it fits perfectly into a SaaS market that has undergone a massive shift in recent years. Take a look at ‘Product-Led Success: The Professional’s Handbook.’.
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