Qualboard Feature Highlight: Group Discussions

Qualitative market research is a critical component of business strategy, as it provides deep insights into consumer behavior, attitudes, and preferences. In recent years, digital research tools have revolutionized the field of qualitative research, making it faster, more cost-effective, and more efficient. One such tool is Qualboard, a digital qualitative research platform that allows businesses to conduct research quickly and easily. In this blog post, we will explore Qualboard’s Group Discussions feature, one of the platform’s most used functions. 

What are Group Discussions in Qualboard?

Group Discussions in Qualboard are like a bulletin board but with the added benefit of being asynchronous. This means participants can answer the questions posed by researchers over a period of days and at times convenient for them. Researchers can pre-program the questions and split them into sections that can be launched at different dates and times. As participants respond, researchers can moderate the discussions, reply to participants, and add internal insights for private commentary. 

When to use Group Discussions?

Group Discussions are recommended in the following scenarios: 

• Research that benefits from spreading interaction out over time,  
• When there is a need for the flexibility of both one-on-one and group interaction, and  
• When there are multiple pieces of stimuli.  

This feature is ideal for concept testing, experience journeys, hybrid quantitative and qualitative projects, and consumer exploration. 

For example, a consumer goods company may use Group Discussions to conduct concept testing for a new product launch. It may ask participants to share their thoughts on the product’s packaging, price, and branding. The asynchronous nature of the discussions allows the company to understand the consumer’s attitudes toward the product over time and adjust as needed. 

How to use Group Discussions?

 Using Group Discussions is simple and easy. Researchers pre-program the questions, launch the discussion sections at different dates and times, moderate the discussions, reply to participants, and add internal insights for private commentary. This way, they can gain valuable insights into consumer behavior, and make data-driven decisions that help them stay ahead of the competition. 

 In conclusion, Qualboard’s Group Discussions feature is a powerful tool for conducting qualitative research. It allows businesses to get deeper insights into consumer behavior, attitudes, and preferences and is ideal for research that benefits from spreading interaction out over time. Researchers gain critical insights by pre-programming questions and moderating discussions, and in turn, help their clients or organization make better business decisions.