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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Gartner defines it as “ the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy “ CM strategy in the company could be decided into 6 components defined by Bob Hayes for CustomerThink.

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Silence Is Deadly: Methods To Get Your B2B Stakeholder Customers To Provide Feedback

Waypoint Group

Many companies produce a Net Promoter Score these days. Even worse, many companies think that merely chucking the “Recommend” question over the wall at their customers without any governance, oversight, sampling (response) strategy, or root-cause analysis to go along with it.

B2B 52
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Silence Is Deadly: Methods To Get Your B2B Stakeholder Customers To Provide Feedback

Waypoint Group

Many companies produce a Net Promoter Score these days. Even worse, many companies think that merely chucking the “Recommend” question over the wall at their customers without any governance, oversight, sampling (response) strategy, or root-cause analysis to go along with it.

B2B 52
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Build Voice of Customer program in 5 steps by Surveypal Customer Satisfaction Customer Satisfaction , or CSAT, is a broad term that describes many different types of customer surveys. net promoter score Net Promoter Score, or often, NPS, is a numerical part of the Net Promoter System, customer metric.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Build Voice of Customer program in 5 steps by Surveypal Customer Satisfaction Customer Satisfaction , or CSAT, is a broad term that describes many different types of customer surveys. net promoter score Net Promoter Score, or often, NPS, is a numerical part of the Net Promoter System, customer metric.