Delighted customers are more likely to be loyal to your brand and refer your business to friends and family. But delighting your customers doesn’t just happen magically. Even the best managers have blind spots. There may be areas of your customer journey that look great from the employee’s perspective, but look entirely broken from the customer’s side. That’s why businesses can benefit from collecting customer feedback in the form of reviews and surveys.
Customer feedback allows you to identify areas of improvement for your business. Ideally, a customer feedback process will enable you to understand your customer journey inside and out, find ways to delight your customer at every touchpoint, and get a competitive advantage. Build a winning customer feedback process from end to end and use the feedback that you collect to improve overall operations, turn angry customers into happy ones, and be the best business in your space.