Feedback Social Media Voice of Customer White Paper 
InMoment XI
OCTOBER 12, 2022
A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Voice of Customer (VoC)?
inmoment
SEPTEMBER 6, 2018
We access it using differing tools from CRMs, data imports, social media platforms, or custom queries of data warehouses to try and explore what our customers are saying and feeling. Many of our clients import data into the InMoment system and pair it up with voice of customer feedback.
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